| Program start date | Application deadline |
| 2024-09-01 | - |
| 2024-07-01 | - |
Program Overview
The Master of Science in Event Leadership is a fully online 30-credit program for professionals with industry experience. It is designed to enhance their skillset and knowledge of industry trends through a curriculum that emphasizes event design, management, and leadership. Graduates are prepared for senior-level leadership positions within the event industry, such as Event Director, Convention Manager, and Festival Director.
Program Outline
Degree Overview:
The Master of Science in Event Leadership is a 30-credit cohort program designed for professionals with 3-5 years of experience in the event industry. It aims to equip students with the latest industry trends and enhance their existing skillset to succeed in a competitive market. Upon completion, graduates are prepared for senior-level leadership positions within the event industry.
Teaching:
- The program features faculty who are highly experienced online educators with both academic and industry backgrounds.
- Students benefit from extensive networking opportunities with leading event industry players across the US.
Careers:
- The program prepares graduates for senior-level leadership positions within the event industry.
- Potential job titles include:
- Event Director/Senior Vice President Event Planning
- Convention and Conference Management
- Sports Event Marketing Manager
- Destination Marketing Manager
- Festival Director
- Directors of Marketing
Other:
- The program is offered through the Rosen College of Hospitality Management.
- The program is fully online.
- The program can be completed in as little as 5 semesters.
- The program includes 10 three-credit-hour core courses.
- The program emphasizes the development of strategies and design principles to elevate the event experience for consumers across multiple disciplines.
- The program covers digital marketing, traditional marketing, and social media strategies.
- The program explores the sustainability and social responsibility impacts of event design, development, and implementation.
