Program Overview

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Master of Science in Sport Business Management (MSBM)

The Master of Science in Sport Business Management (MSBM) is a top-ranked program that emphasizes the business of sport, moral, ethical, and social issues in sports, as well as sports leadership. The program is designed to provide students with a rigorous business education and hands-on experience in the business of sports management.

Program Overview

The MSBM program is a 30-credit hour program that includes 15 credit hours of professional core courses and 15 credit hours of sport business management core courses. The program is designed to be completed in two years and includes a comprehensive academic schedule that keeps students together throughout the coursework.

Program Details

• The program is one of the only programs that place an emphasis on varied perspectives, moral, ethical, and social issues in sports.
• Students will complete a comprehensive academic schedule that keeps their cohort of students together throughout the two-year coursework.
• The curriculum encompasses UCF College of Business Administration core classes, unique sport business classes, and other specialized classes that emphasize the social impact of sport.
• Students will have the opportunity to work on real-world projects and programs alongside their peers while building a network of contacts.

Career Opportunities

• General Manager
• Athletic Director
• Sports Promotion
• Sports Marketing Manager
• Sports Agent
• Baseball Scout
• Football Coach
• Event Management

Admission Requirements

• GPA: 3.0
• 3 letters of recommendation
• Official transcripts
• A current resume
• A video essay
• Some professional experience preferred
• Essay for DeVos Program
• All finalists are required to have an interview
• Competitive GMAT or GRE score

Application Deadlines

• Fall (Domestic Applicants): February 1
• Fall (International): January 15

Course Overview

Leadership in Sport

Theory, research, and practice of leadership in sports organizations. Special attention is given to contemporary leadership issues with leaders of the sports industry leading many of the discussions.

Moral and Ethical Issues in Sport

Broad understanding of the moral and ethical issues in sport, including a special focus on the responsibility of governing bodies and decision-makers in sport.

Business of Sport Media

History of how media has evolved from radio, network television, and magazines into the multi-dimensional world of regional and national cable, the internet, the networks, huge rights fees, and other new elements.

Sport Business Management Skills

• Understand the relationship between sport and social issues, the business of sport both nationally and internationally, and how the legal system impacts sports business
• Embrace the strengths and complexities of a varied workforce and the importance of multicultural marketing as an actual component of overall business strategy
• Develop and implement integrated business and marketing plans
• Design and carry out research necessary to make successful management and business decisions
• Prepare to lead organizations to be a corporate good citizen in the community

Degree Requirements

Required Courses

30 Total Credits

Professional Core

15 Total Credits

• MAN6245 - Organizational Behavior and Development (3)
• ACG6425 - Managerial Accounting Analysis (3)
• FIN6406 - Strategic Financial Management (3)
• ECO6115 - Economic Analysis of the Firm (3)
• MAR6816 - Strategic Marketing Management (3)

Sport Business Management Core

15 Total Credits

• SPB6706 - Sport Analytics (3)
• SPB6615 - Sport Industries in the U.S.: Challenges and Opportunities (3)
• SPB6707 - Revenue Generation Strategies (3)
• HMG6568 - Destination Planning for Events (3)
• SPB6609 - Implementing Change and Innovation (3)

Tuition Fees

• In-State Tuition: $369.65 per credit hour
• Out-of-State Tuition: $1,276.48 per credit hour

Program Highlights

• The DeVos Sport Business Management Program is ranked as one of the top five programs in America by the Wall Street Journal, New York Times, and ESPN the Magazine.
• In 2022, the Program was named the number eight best program in the world by SportsBusiness International.
• A major emphasis of the DeVos Program is to have students leave understanding the power of sport to build communities in addition to learning strong business skills for a successful career in sports management.