It emphasizes developing management skills, fostering a global perspective, and preparing graduates for contemporary marketing careers. The program offers specialization options in design or data analytics, ensuring students are equipped with the latest industry knowledge and skills.

This Marketing BSc (Hons) program is designed to be "Digital First, Future Focused".

• Master brand strategy and development.
• Gain expertise in digital marketing, advertising, and creative content marketing.
• Acquire knowledge in commercial strategy and project management.
• Cultivate strong management skills.
• Develop a global outlook.
• Offer specialization options in design or data analytics.

Outline:

Year 1:

• Core Modules:
• The Principles of Marketing (30 credits):
Explores core marketing concepts and practices, connecting businesses, people, and society. Delivered through practical activities, workshops, case studies, and real-world connections. Develops work-ready skills in visual, verbal, and numeric data, using Excel, database management, and AI.
• The Business of Marketing (30 credits): Offers first-hand knowledge of marketing functions within businesses, including translating consumer insights into business solutions and addressing innovation challenges.
Focuses on practical application of theories and frameworks.
• The Marketing Mindset (30 credits): Explores characteristics of successful marketing professionals and organizational development of employee skills.
Includes self-assessment and personal development activities.

Year 2:

• Core Modules:
• Customer Insights and Market Research (30 credits):
Covers market analysis, consumer activity, and decision-making to support effective marketing planning. Develops research and insight skills using traditional and emerging techniques. Delivered through lectures, workshops, group exercises, and computer lab sessions. Emphasizes practical application of these techniques to solve real-world marketing issues.
• The Art and Science of Communication in a Digital World (30 credits): Explores the intersection of communication practices and the digital landscape.
• Optional Modules (Choose Two):
Provides practical knowledge of optimizing user experience and maximizing overall customer experience. Covers event planning, marketing, and execution, emphasizing project management, budgeting, and evaluation. Covers professional selling, sales management, the role of technology in sales strategies, and team management.
• Work Experience (15 credits): Provides opportunities for practical application of skills and knowledge through current employment or a work placement.

Optional Year:

• Students can choose to study abroad, undertake a year-long work placement, or combine both options.

Final Year:

• Core Modules:
• My Marketing Project (30 credits):
Allows students to apply accumulated knowledge to an in-depth investigation of a contemporary marketing issue. Offers flexibility to pursue research projects, practice-oriented challenges, or technical solutions to marketing problems.
• Brands, Buyers and Behaviours (30 credits): Explores consumer behavior and brand development, including building a brand, strategic decision-making processes, and investigating buyer behavior using advanced technology.
• Social Media Strategy Development (30 credits): Provides knowledge and skills to plan and implement successful social media communication campaigns.
• Optional Modules (Choose Two):
Focuses on customer-perceived service quality and customer satisfaction.
• CRM and Customer Success (15 credits): Introduces Customer Relationship Management (CRM) as a customer-centric strategy for acquiring, enhancing, and retaining customers.
Includes hands-on experience with commercial CRM software. Covers vlogging, podcasting, gaming, and emerging engagement methods.
• Web3 for Marketers (15 credits): Provides a practical roadmap for extending brands in a Web3 world.
Covers social marketing and the ethical issues associated with it. This year, taught at Kingston College, introduces professional skills, numerical concepts, business IT, marketing, customer care, and business law.

Assessment:

• Year 1: Coursework (90%), practical (10%)
• Year 2: Coursework (87%), practical (13%)
• Year 3: Coursework (93%), exams (7%)

Teaching:

• Teaching methods include timetabled activities such as lectures, seminars, and small group tutorials.
• Guided Independent Study: Students learn independently through self-study, reading articles and books, working on projects, undertaking research, and preparing for assessments.
• Teaching Team: Experienced academics and professional practitioners with industry experience deliver the program.

Careers:

• The Marketing BSc (Hons) program prepares graduates for careers in all aspects of marketing across various sectors.
• Graduates gain a solid foundation in marketing functions, including marketing principles, advertising, brand management, digital marketing, creative content marketing, design thinking, and marketing strategy development.
• Graduates possess a combination of business, design, and technology knowledge and skills, making them highly sought-after in the contemporary and future workplace.

Other:

• The program incorporates Future Skills, which are employability-enhancing skills valued by employers, such as problem-solving, digital competency, and adaptability.
• Kingston Business School holds the prestigious AACSB accreditation, recognizing its high-quality business education offerings.
• Students participate in an Assessment Centre Experience, providing tailored feedback to develop their employability skills.

Fee category Amount Home (UK students) £9,250 Foundation Year: £5,760 International Year 1 (2025/26): £17,700Year 2 (2026/27): £18,500Year 3 (2027/28): £19,200Year 4 (2028/29): £19,900 A re-study of any modules will incur additional charges calculated by the number of credits. Fee category Amount Home (UK students) £9,250 Foundation Year: £9,250 International Year 1 (2024/25): £16,200 Year 2 (2025/26): £16,800Year 3 (2026/27): £17,500Year 4 (2027/28): £18,200 A re-study of any modules will incur additional charges calculated by the number of credits. This decision only applies to new EU students starting after 2021/22.

Additional costs

Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships. Textbooks You may prefer to buy your own copy of key textbooks – these can cost between £50 and £250 per year. Computer equipment Photocopying and printing In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing, binding and photocopying costs are not included in your tuition fees, this may cost up to £100 per year. Field trips The cost would be approximately £30 per year. Travel

Kingston University

Overview:

Kingston University London is a UK-based university recognized for its high-quality teaching and student experience. It features in the QS World University Rankings league table of the world's top universities.

Services Offered:

Kingston University offers a wide range of services to its students, including:

Academic Support:

Guidance and resources for academic success.

Career Services:

Support in finding internships, jobs, and career development.

Accommodation:

On-campus and off-campus housing options for students.

Wellbeing Services:

Mental health support, counseling, and other resources.

International Student Support:

Dedicated services for international students, including visa assistance and cultural integration programs.

Library and Learning Resources:

Extensive library facilities and online learning resources.

Student Union:

A vibrant student union with clubs, societies, and social events.

Student Life and Campus Experience:

Kingston University provides a dynamic and engaging campus experience. Students can expect:

Active Student Union:

Opportunities to join clubs, societies, and participate in social events.

Vibrant Campus Life:

A lively campus environment with a range of activities and events.

Supportive Community:

A welcoming and supportive community of students and staff.

Location Advantages:

Located in Kingston upon Thames, a historic town with excellent transport links to London.

Key Reasons to Study There:

TEF Gold Rating:

Recognized for its high-quality teaching and outstanding student experience.

Future Skills Focus:

Emphasis on developing future-ready skills through embedded modules in all undergraduate courses.

Strong Industry Links:

Close connections with businesses and industries, providing opportunities for internships and career development.

Diverse and Inclusive Environment:

Committed to equality, diversity, and inclusion.

Academic Programs:

Undergraduate Study:

A wide range of undergraduate programs across various disciplines.

Postgraduate Study:

Master's and doctoral programs in various fields.

Research:

Active research programs with a focus on areas like healthcare, technology, and the arts.

Higher and Degree Apprenticeships:

Opportunities to combine work and study through apprenticeships.