The MSc in Digital Marketing and Analytics at Kingston Business School equips students with the skills to excel in the digital marketing field. Graduates are well-prepared for roles such as digital marketing manager, social media marketing manager, and web analyst.

This MSc in Digital Marketing and Analytics aims to equip students with the in-demand skills needed to excel in the field of digital marketing.

Assessment:

The program utilizes various assessment methods to evaluate student learning. Assessments may include:

• Coursework assignments
• Presentations
• Individual and group projects

Teaching:

The program employs a blend of teaching methods, including:

• Guided independent study: Students are expected to engage in self-directed learning through reading journal articles, books, working on individual and group projects, and preparing coursework assignments and presentations.

Careers:

Upon graduation, students are well-prepared for a range of roles in the digital marketing and analytics landscape, including:

• Digital marketing manager/strategist
• Social media marketing manager
• Web analyst
• Content marketing manager
• Search marketing strategist
The program also provides career support, including:
• Personalized feedback reports: These reports help students identify areas for improvement and development.

Other:

• Kingston Business School is accredited by AACSB International, a prestigious recognition achieved by only 5% of the world's business schools.
• The department boasts a diverse faculty with experience in marketing, international business, entrepreneurship, strategy, and innovation.
• The program offers a professional placement option, allowing students to gain practical experience in the industry.

Home 2024/25

MSc full time £12,900

International 2024/25

MSc full time £18,900

Kingston University

Overview:

Kingston University London is a UK-based university recognized for its high-quality teaching and student experience. It features in the QS World University Rankings league table of the world's top universities.

Services Offered:

Kingston University offers a wide range of services to its students, including:

Academic Support:

Guidance and resources for academic success.

Career Services:

Support in finding internships, jobs, and career development.

Accommodation:

On-campus and off-campus housing options for students.

Wellbeing Services:

Mental health support, counseling, and other resources.

International Student Support:

Dedicated services for international students, including visa assistance and cultural integration programs.

Library and Learning Resources:

Extensive library facilities and online learning resources.

Student Union:

A vibrant student union with clubs, societies, and social events.

Student Life and Campus Experience:

Kingston University provides a dynamic and engaging campus experience. Students can expect:

Active Student Union:

Opportunities to join clubs, societies, and participate in social events.

Vibrant Campus Life:

A lively campus environment with a range of activities and events.

Supportive Community:

A welcoming and supportive community of students and staff.

Location Advantages:

Located in Kingston upon Thames, a historic town with excellent transport links to London.

Key Reasons to Study There:

TEF Gold Rating:

Recognized for its high-quality teaching and outstanding student experience.

Future Skills Focus:

Emphasis on developing future-ready skills through embedded modules in all undergraduate courses.

Strong Industry Links:

Close connections with businesses and industries, providing opportunities for internships and career development.

Diverse and Inclusive Environment:

Committed to equality, diversity, and inclusion.

Academic Programs:

Undergraduate Study:

A wide range of undergraduate programs across various disciplines.

Postgraduate Study:

Master's and doctoral programs in various fields.

Research:

Active research programs with a focus on areas like healthcare, technology, and the arts.

Higher and Degree Apprenticeships:

Opportunities to combine work and study through apprenticeships.