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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
User Interface Design | Web Design | Web Development
Area of study
Information and Communication Technologies
Course Language
English
About Program

Program Overview


This program fosters creativity and critical thinking in art, design, and media. Students experiment with various methods, engage in critical reflection, and develop an understanding of creative career pathways. The curriculum includes embedded English and study skills support, culminating in a final major project and preparation for careers in digital media fields such as immersive production and digital marketing.

Program Outline


Degree Overview:

Art, Design and Media is designed to foster a creative, critical and experiential approach to art, design and media practice with embedded general English and English for specific purposes. The course encourages students to experiment with different creative methods, test ideas and engage in a process of critical reflection through creative approaches. The course supports students towards informed career choices, with awareness of their own creative strengths and knowledge of creative career pathways. Successful completion of the course enables access to appropriate degree- level study with Coventry University. The year includes embedded academic English and study skills support.


Outline:


Foundation Year - Level 3

  • Foundation Art, Design and Media 1: Exploration
  • Academic English Skills 1
  • Foundation Art, Design and Media 2: Transition
  • Academic English Skills 2

Year 1 - Level 4

  • Skills Lab
  • Narrative and Story Telling
  • Hacklab and Creative Play
  • From 2D to 3D: Developing Visual Skills
  • Prototyping, Concept Development and Design
  • People Pipelines and Production

Year 2 - Level 5

  • Creative Collaboration
  • Transmedia Storytelling and Immersive Design
  • Hacking the Immersive Pipeline
  • Digital Marketing and Content Creation
  • Engaging in Professional Practice
  • Beyond the Digital Revolution; Contexts

Year 3 - Level 6

  • Professional Digital Media Practice Portfolio
  • The Politics and Failures of the Digital Media
  • Final Major Project
  • Research: Speculative Futures and Digital Histories
  • Immersive Production and Experimental Praxis
  • Creative Application Design and Development

Careers:

The BA Digital Media course prepares students for careers in a variety of digital media fields, such as immersive production, web and mobile app development, and digital marketing.


Other:

The course takes a transmedia approach: enabling students to become familiar with a range of critical and creative media tools and technologies to inform their practice and understanding. The BA Digital Media will enable students to understand the scope and impact of digital technologies and practices in the context of various digital media industries. It will develop their creative thinking and experimentation capabilities in order to allow them to create innovative new applications of digital media practice.

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