Program Overview

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Introduction to Branding

Course Details

The Introduction to Branding course is a short course offered by Wrexham University. The course is designed to introduce students to the fundamentals of branding and provide them with the opportunity to build an effective brand strategy for their own company or business.

Key Course Features

• This practical course will give students the framework to start building a brand by illuminating the need to connect, differentiate, and focus on creating brand experiences that are more mental rather than just visual.
• Students will learn the basic concepts of branding and understand the fundamentals of what makes a successful brand.
• During the course, students will have the opportunity to develop their own effective brand strategy, which will help their business stand out from the competition.

What You Will Study

The course will last for a duration of approximately 9 weeks on the Plas Coch Campus, with each week focusing on a different aspect of branding. Topics covered will include:

• Introduction to branding
• Brand benchmarking
• Perception and authenticity
• Ambition and desire
• Brand values
• Customer analysis
• Demographics and establishing brand loyalty

Entry Requirements and Applying

There are no entry requirements for this course; just an interest in the subject.

Teaching and Assessment

Attendees will produce a portfolio of work throughout the course, culminating in a final project for presentation.

Fees and Funding

• Standard fee: £250
• Current Wrexham University students: FREE

Please note that short course prices are subject to review for 25/26.

Course Dates

This course doesn't have any fixed dates for the 2023/2024 academic year but is available upon demand. The delivery of this short course can be flexible to meet students' or businesses' needs.

Related Courses

• (Short Course) Business Innovation and Growth
• (Short Course) Social Media Planning
• (Short Course) Introduction to Business Management

Wrexham University

Wrexham University offers a range of courses, including undergraduate, postgraduate, part-time, and short courses. The university has a strong focus on research and provides excellent support for students.

About the University

Wrexham University is committed to providing high-quality education and research opportunities. The university has a strong reputation for academic excellence and is dedicated to helping students achieve their full potential.

Faculties

The university is divided into several faculties, including:

• Arts, Science, and Technology
• Social and Life Science

Research

Wrexham University is committed to research and has a strong focus on economic, social, and cultural development. The university's research areas include:

Student Life

The university offers a range of support services for students, including academic support, careers advice, and counseling. Students can also get involved in various extracurricular activities, such as sports, clubs, and societies.

International Students

Wrexham University welcomes international students and provides support and guidance to help them settle into university life. The university offers a range of international courses and has partnerships with institutions around the world.

Business

The university works with businesses to provide excellent support and resources. The university offers degree apprenticeships, professional development courses, and conference facilities. Businesses can also access the university's research expertise and facilities.