Master of Arts in Broadcast and Electronic Communication Arts

Program Overview

The Master of Arts in Broadcast and Electronic Communication Arts (BECA) program at San Francisco State University immerses students in the theory and practice of electronic media. Emphasizing communication strategies, research integration, and media analysis, the program equips graduates with the skills to excel in various media industry roles, including production, journalism, digital media, and education. Graduates are prepared to promote ethical standards and social justice in media creation and distribution.

Program Outline

The program aims to equip students with the skills and knowledge necessary to excel in the dynamic and evolving world of media production and distribution. The program emphasizes the following learning outcomes:

• Applying aesthetic theory to media production
• Utilizing effective communication strategies for creating and analyzing media content
• Integrating research-related media theory into media content development and distribution
• Conceptualizing, designing, and writing stories for electronic and digital media
• Demonstrating proficiency in fundamental and advanced media production techniques
• Analyzing and writing about the role and impact of electronic and digital media in society and culture
• Evaluating business trends and legal frameworks within electronic and digital media industries
• Promoting ethical standards and social justice in media creation and distribution

Outline:

The program requires a minimum of 30 units and is structured as follows:

Core Requirements (15 units):

• BECA 700: Introduction to Graduate Study (3 units): This course must be taken in the first fall semester.
• BECA 701: Formula and Creativity in the Public Arts (3 units): This course must be completed within the first three semesters.
• BECA 702: Ethics and Responsibility in Electronic Media (3 units): This course must be completed within the first three semesters.
• BECA 706: Seminar in Media Aesthetics and Production Theory (3 units): This course must be completed within the first three semesters.
• BECA 822: Seminar in Media and Society (3 units): This course must be completed within the first three semesters.

Electives (9-12 units):

• Students can choose electives with approval from their graduate advisor.
• If students opt for the thesis culminating experience, BECA 897 will count towards elective units.

Culminating Experience (3-6 units):

• Students can choose one of two options:
This option involves a written comprehensive examination created by a committee appointed by the instructor of BECA 896. Students can retake the exam once if they fail.
• Master's Thesis: Includes BECA 897 & 898 (Research for Thesis and Creative Project Proposals and Master's Thesis) for 6 units.
This option requires the completion of a scholarly document reporting on original research, including research questions or hypotheses, research methods, and a scope appropriate for M.A. level work.

Assessment:

The BECA program assesses student learning through a combination of methods, including:

• Level One Written English Proficiency Assessment: A preadmission assessment can be demonstrated with a GRE Analytical Writing score of 4.5 or higher.
Students who fail to meet this requirement may be admitted conditionally and required to take a department-administered writing test during their first semester. Failure to pass this test requires remedial writing courses before enrollment in 700-level or 800-level courses (excluding BECA 700 and 702).
• Level Two Written English Proficiency Assessment: Demonstrated by successfully completing the master's written comprehensive examination, master's thesis, or creative project.
• Culminating Experience: The chosen option (written comprehensive examination or master's thesis) serves as the final assessment of student learning.

Teaching:

The BECA program emphasizes a combination of theoretical and practical learning, utilizing teaching methods such as:

• Lectures: To convey theoretical concepts and frameworks.
• Discussions: To encourage critical thinking and active engagement with course material.
• Seminars: To delve into specific topics and provide a platform for peer-to-peer learning.
• Media Production Workshops: To provide hands-on experience with various media production technologies and techniques.
• Individualized Guidance: From faculty advisors to support students in their research and creative projects.

Careers:

A Master's degree in Broadcast and Electronic Communication Arts can open doors to a variety of career opportunities within the media industry. Graduates may find positions in:

• Production Companies: As producers, directors, editors, or other creative roles.
• Broadcast Networks: As journalists, reporters, or news producers.
• Digital Media Companies: As content creators, social media managers, or digital marketers.
• Education: As instructors, researchers, or curriculum developers.
• Non-Profit Organizations: To utilize media skills for advocacy and communication.

Other:

The BECA department welcomes applications from international students. The program boasts distinguished alumni working in media industries around the world. International students should familiarize themselves with specific requirements outlined on the program website. The department also offers a Certificate in Music/Recording Industry for students interested in pursuing a career in this field.