PgDip Brand Design and Innovation

Program Overview

This brand design master's program develops strategic thinking, communication, and research skills for innovative brand creation. Students learn from industry professionals, work on real-world briefs, and explore the intersection of design and sustainability. Graduates are prepared for careers in communication design, brand interaction, product innovation, and more.

Program Outline

Degree Overview:

In this brand design course you will develop strategic and creative thinking, communication and design research skills, that you will use to create innovative brand design. You will have the opportunity to work on briefs and brand narratives, which could be set by leading companies, and be mentored by industry professionals. Besides working individually, you will be versatile in team collaboration, which is highly valued in the creative marketplace. You will have a design, arts or visual communication background, and will be looking to develop a wider range of skills, build a research profile and enhance your capabilities as a brand design practitioner. This brand design masters course gives you the opportunity to graduate as an independent brand thinker, designer and researcher, prone to challenging the status quo and ready to help brands make a positive impact on the sustainability of life and the planet. You have the option to graduate with: MA Brand Design and Innovation - 14 months PG Dip Brand Design and Innovation - 12 months

Outline:

Level 7

• Compulsory modules
• Research for the Creative Industries
(20 credits) On this module you will develop the academic and research skills/tools, and learn the latest research methodologies and strategies, used in creative industries’ research, to underpin the creation and critical reflection expected in all other course modules.
• Innovation This module focuses on complex societal problems, innovations and creative approaches to guarantee developments in the area of branding and advertising through design thinking.
During this module you will work on an integrated project that explores a key area through a collaborative and structured brief. Additionally, you will study the development and current theories of information and communication underpinning branding strategies.
• Design This module is intended to exercise your ability to create design projects that embody clear and appropriate conceptual frameworks against which the brand-related design outcome will be prototyped and tested.
• Professional Creative Contexts This module considers professionalism in the creative industries looking to the past, present and future, to shape your role within the current creative industries landscape.

Careers:

There is a wide range of potential careers and jobs for brand design graduates including: communication design, brand interaction and experience, service design, product innovation, art direction, design direction, data visualisation, design research, advertising, and creative management. You may also choose to study for a PhD specialising in an area of communications or design. Previous and current doctoral research areas include: design, creative management, film, advertising, and photography.

Other:

Brands promise quality and a certain level of predictability. To achieve this, innovation and design are needed for the entity behind the brand to gain the desired status in its active marketplace. Brand and design As Bartle Bogle Hegarty (BBH) founder John Hegarty very rightly says: ‘Design is the craft of great branding’. In this course, you will use design as a conscious instrument in the creation, development, implementation and maintenance of a brand. Design is the medium through which brands create, structure and crystallise their messages through: visual resources (eg typography, colour, shapes, imagery, space), other senses’ enhancers, alone or combined, broader or surgical methods, informed by research and a human-centred approach. Today’s brand environment Our brand design course encourages you to consider the value of designing brands in today's highly competitive global environment, where organisations are now being pushed, by their audiences, toward authentic and purpose-led promises, products and services. As a student, you will explore how design drives and responds to revolutionary thinking by questioning the norm and speculating on possible futures and alternative presents. Brands must respond to consumer needs, aspirations and trends in highly innovative, relational and meaningful ways. Facilities You will develop your creativity and professional skills in our state-of-the-art facilities which include a film/motion capture studio, photography studios, a digital print studio, a postgraduate student room, and a fantastically well-equipped library. Study the impact of branding and advertising on people’s lives and gain industry skills through University resources such as 3D modelling, motion graphics, print making, photography, film and research libraries. Receive exposure to London’s world-leading companies through agency and studio visits, and talks by guest speakers. You may have the opportunity to increase professional engagement by embarking on a mentorship or 80-hour internship.

Fees & funding

UK £6,165 per year International £9,835 per year