Program Overview

Marketing and International Business Program

Overview

The Marketing and International Business program is designed to provide students with a comprehensive understanding of marketing principles, international business practices, and the skills necessary to succeed in a global marketplace. The program aims to develop students' ability to manage the marketing process, create value for organizations and their stakeholders, and apply theories of consumer behavior.

Program Details

• Duration: 8 semesters
• Language: English
• Credit Hours: 139 Cr. Hrs.
• Max Capacity: Not specified
• Tuition Fees:
  • Egyptians: 50,600 EGP
  • Non-Egyptians: 4000 USD

Program Description

This program provides students with a foundation for advanced and independent study through establishing a common platform of essential knowledge and skills, with an in-depth focus on key issues currently facing professionals in marketing, advertising, and related fields. The program aims to develop an extensive understanding of marketing through academic teaching and practical training.

Graduate Attributes

Graduates of this program will be able to:

• Manage the marketing process and create value for the organization and its stakeholders
• Apply theories of consumer behavior
• Describe the marketing mix in different stages of the consumer decision-making process
• Utilize technological and digital tools to support the success of the decision-making process
• Strengthen marketing capabilities through the analysis and integration of information using technological tools
• Deal with the global business environment and multi-cultures
• Study and understand global markets
• Demonstrate basic functional skills, such as integrating information about different functions, critical and creative thinking, self-evaluation, self-development, and leadership

Curriculum

The program consists of 47 courses, including:

• Semester 1:
  • Pure Mathematics for Business
  • Principles of Financial Accounting
  • Principles of Management
  • Fundamentals of Microeconomics
  • University Requirement (1)
  • University Requirement (2)
• Semester 2:
  • Mathematics of Finance
  • Principles of Managerial Accounting
  • Organizational Behaviour
  • Fundamentals of Macroeconomics
  • University Requirement (3)
  • University Requirement (4)
• Semester 3:
  • Statistics
  • Intermediate Accounting 1
  • Marketing Principles
  • Business Information Systems
  • University Requirement (5)
  • University Requirement (6)
• Semester 4:
  • Probability & Statistics
  • Principles of Cost Accounting
  • Operations Management
  • Marketing Management
  • Information Systems Analysis & Design
  • University Requirement (7)
• Semester 5:
  • Human Resource Management
  • Finance
  • Consumer Behaviour
  • Market Research
  • Elective Course (1)
  • University Elective (1)
• Semester 6:
  • Consumer Behaviour
  • International Marketing
  • Digital Marketing
  • Internship
  • Elective Course (2)
  • University Elective (2)
• Semester 7:
  • Organization Theory & Design
  • Product & Brand Management
  • Strategic Marketing
  • Elective Course (3)
  • Elective Course (4)
  • University Elective (3)
• Semester 8:
  • Strategic Management
  • Financial Management
  • Graduation Project
  • Elective Course (5)
  • Elective Course (6)

Instructors

The program is taught by a team of experienced instructors, including:

• Dr. Israa Abdel Ghaffar Salem Mohamed, Associate Professor
• Menshawy Galal Mohamed Badr, Assistant Professor
• Samar Abdo Ahmed Zaqzouq, Assistant Professor
• Abeer Mohamed Riyad Fahmy, Assistant Professor
• Ahmed Amin Hashim Ibrahim, Assistant Professor
• Sara Mohamed Fadly, Teaching Assistant
• Mohamed Mosab Abd El Monaeam, Teaching Assistant

FAQs

• Does the university offer students campus accommodation? Yes, students' on-campus accommodation is available at Sharm El Sheikh campus.
• What are the core courses in the Marketing and International Business program? In addition to core courses in marketing, digital marketing, and management, the program also includes human resource management, accounting, finance, economics, business information systems, and ethics courses.
• What international professional certifications can graduates of the marketing and international business program pursue or apply for? Graduates can pursue a variety of internationally recognized professional certifications, such as Google Ads Certification, Google Analytics Individual Qualification (IQ), Facebook Blueprint Certification, HubSpot Marketing Certification, Certified International Business Professional (CIBP), Global Marketing Professional (GMP), and Professional Certified Marketing Manager (PCMM).
• What career paths are typical for graduates of this program? Graduates can pursue careers in marketing, sales, international business, management, and other related fields.