Program Overview

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MSc Marketing Online

Overview

Our CIM (Chartered Institute of Marketing) accredited degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments in today’s fast-paced and ever-changing world of marketing. Covering subjects such as social media, data analysis and digital technologies, upon graduation you’ll be well placed to move up into a senior level marketing role.

Why Online?

• Got questions about online study? Our Online Programmes Director, Navdeep Chouhan, answers some frequently asked questions about studying online with us.
• Course video ► Lecturer video ► Why online? ►

Key Facts

Entry requirements

• 2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).
• Course requirements ➔

Duration options

• Full-Time 1 year or Part-Time 2 years

Study mode options

• Full-time or Part-time

Next start date

• June 2025
• See all Start Dates __

Course Details

MSc Marketing Online

Our online Master’s in Marketing will equip you with the knowledge and skills required to develop cutting edge marketing strategies in a national and global context. With modules developed specifically to meet the needs of today’s marketing challenges, you will delve into the latest marketing technologies. You’ll expand your expertise in data analysis, and study how to use data to strategically design and create marketing campaigns.

This course is taught by industry experienced academics. You will apply the theoretical concepts of marketing to real life case studies, and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

This course is accredited by The Chartered Management Institute so upon successful completion of this course, you will have the option to apply for a CMI Level 7 Certificate in Strategic Management and Leadership as well as your degree. This course is also offered as an ‘Accredited Degree’ by the Chartered Institute of Marketing (CiM) meaning students will be able to gain industry-recognised qualifications at an accelerated pace.

You’ll graduate from this distance-learning course with the expertise sought after by today’s business employers to take your career to a senior level in a range of marketing and business careers.

NEW MSc Marketing Online with Professional Practice

This course is offered as a 2-year full-time business master’s programme. Sharing the first year of study with the 1-year MSc Marketing Online, the 2-year programme benefits from a second year of Professional Practice that is specifically aimed at fostering the employment opportunities of students.

Offering greater flexibility than a traditional Placement Year, our Professional Practice Year allows you to decide how to put your skills into practice. Choose between an academic dissertation, business plan, business or consultancy project, or a paid placement in industry, depending on the option that is best suited to your future career path.

Course Structure

Course Modules

• Global Business Strategy (15 credits)
• Innovation Management in a Digital Age (15 credits)
• Success Through Business Ethics (15 credits)
• Brand Management and Social Media (15 credits)
• Marketing and Digital Technologies (15 credits)
• Consumer Behaviour (15 credits)
• International Marketing (15 credits)
• Digital Marketing Analytics (15 credits)
• Strategies for the Digital Economy (15 credits)
• Leadership Mindset (15 credits)
• Business Simulation (15 credits)
• Contemporary Issues in Business (15 credits)

Course Start Dates

June 2025

• MSc Marketing
  • Full-time: Online
• MSc Marketing with Professional Practice
  • Full-time: Online

September 2025

• MSc Marketing
  • Full-time: Online
  • Part-time: Online
• MSc Marketing with Professional Practice
  • Full-time: Online

February 2026

• MSc Marketing
  • Full-time: Online
  • Part-time: Online
• MSc Marketing with Professional Practice
  • Full-time: Online

June 2026

• MSc Marketing
  • Full-time: Online
  • Part-time: Online
• MSc Marketing with Professional Practice
  • Full-time: Online

Fees and Applying

How to Apply

You can apply for this course directly with the University.

Fees and Funding

• 2024/25 Course Fee (for courses starting on or after 1 July 2024)
  • Online: £11,300 (or £10,550 for those eligible for our £750 International Bursary*)
• 2 Year Programme with Professional Practice
  • Online: £12,450 (or £11,700 for those eligible for our £750 International Bursary*)
• 2025/26 Course Fee (for courses starting on or after 1 July 2025)
  • Online: £11,750 (or £11,000 for those eligible for our £750 International Bursary*)
• 2 Year Programme with Professional Practice
  • Online: £12,950 (or £12,200 for those eligible for our £750 International Bursary*)

*Terms and Conditions apply

By studying a Master's degree you could be eligible for a Postgraduate Loan.

If you’re a ULaw alumnus, you may be eligible to receive our £1000 Academic Master's Alumni Discount.

We also have a range of scholarships and bursaries available to help you invest in your future.

International

We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.