Introduction to the Bachelor of Visual Communication Program

The Bachelor of Design in Visual Communication at Dar Al-Hekma University is a comprehensive program designed to equip students with the necessary skills to succeed in the field of visual communication. With a strong focus on contemporary and traditional design methodologies, the program aims to foster an indigenous culture of design, conveying to students the responsibility to shape the future of visual communication in the region and the world.

Program Overview

The Bachelor of Visual Communication program offers four tracks leading to bachelor's degrees: Digital Game Design, Motion Graphics, User Experience, and Digital Illustration. The program is designed to provide students with a thorough understanding of the principles and practices of visual communication, including graphic design, animation, illustrations, printmaking, photography, and typography.

Mission and Goals

The mission of the program is to graduate professionals equipped with design thinking, leadership, and research skills in the field of Visual Communication, fostering creativity and sustainability. The program's goals include:

• Creating an environment that fosters creativity and design thinking
• Enriching students' design thinking, leadership, and research skills
• Providing an educational experience that expands students' design knowledge and skills
• Involving students in design activities related to the community and relevant to current market needs and trends

Why Choose the Visual Communication Program at Dar Al-Hekma University?

The program is recognized throughout the Kingdom for producing graduates who are ready to compete in the exciting and demanding job market. The dynamic curricula focus on developing resourceful and successful design professionals with great insights into the world of visual arts. The program offers:

• State-of-the-art facilities, including Mac labs and the latest software programs
• A team of professional instructors and researchers who are experts in their chosen fields
• Opportunities for students to engage with the community through various competitions, industrial-linked projects, and exhibitions

Admission Requirements

To be eligible for the Bachelor of Visual Communication program, applicants must meet the following requirements:

• Linguaskill score: 162
• Required certificate percentage: 80%
• Qudurat test score: 65%
• Other admission requirements: None

Learning Outcomes

Upon successful completion of the program, graduates will be able to:

Knowledge

• Identify the historical evolution and theoretical principles in Motion Graphics
• Discuss the strategic and creative process of creating Motion Graphic projects that meet local and global standards

Skills

• Apply Motion Graphics principles, conceptual thinking, and research strategies to produce audience and client-focused projects and products
• Generate Motion Graphics solutions through a variety of traditional and contemporary means and contexts to solve real-life problems
• Use multiple design tools and technologies appropriate for Motion Graphic projects and products
• Employ professional communication strategies and effective Motion Graphics language to convey ideas and design solutions and products

Values

• Recognize the significance of ethical principles and social responsibility when creating Motion Graphics
• Function effectively as a member or leader of a team engaged in activities related to Motion Graphics profession

Plan of Study

The program is designed to be completed in four years, with a total of 130 credit hours. The plan of study includes:

• Year One: Introduction to Digital Design and Layout, Freehand Drawing, Technical Drawing, and Fundamentals of Design
• Year Two: Media and Design History, Typography I, 2D Sketching and Digital Design, and Introduction to Digital Photography
• Year Three: Design Thinking and Creative Pitching Seminar, Video Production, Content and User Interface Design, and Studio III: Kinetic Graphic Design
• Year Four: Media and Design Ethics, Capstone I: Graphic Design and Digital Media Thesis, and Capstone II: Graphic Design and Digital Media Project

Career Prospects

The program equips students with the necessary skills to qualify for a variety of career paths in the market, including:

• Motion Graphics Designer
• Character Designer
• Video Editor
• 2D Animator/2D Character Animator
• Audio/Sound Editor
• Visual Effect Artist
• Stop Motion Artist
• Documentary Filmmaker
• Animation Illustrator
• Storyboard Artist
• Filmmaker
• Copywriter
• Concept Developer
• Compositor
• Production Designer
• Scriptwriter
• Interactive Multimedia Designer
• Website Designer
• Application Designer

Course Descriptions

The program includes a range of courses that provide students with a comprehensive understanding of visual communication, including:

• Introduction to Digital Design and Layout
• Freehand Drawing
• Technical Drawing
• Fundamentals of Design
• Media and Design History
• Typography I
• 2D Sketching and Digital Design
• Introduction to Digital Photography
• Design Thinking and Creative Pitching Seminar
• Video Production
• Content and User Interface Design
• Studio III: Kinetic Graphic Design
• Media and Design Ethics
• Capstone I: Graphic Design and Digital Media Thesis
• Capstone II: Graphic Design and Digital Media Project

Faculty

The program is led by a team of professional instructors and researchers who are experts in their chosen fields, including Dr. Ahmed Khaled Nasseraldin, Director of the Visual Communication Program.

Key Facts

• Program Name: Visual Communication
• Academic Degree: Bachelor
• Credit Hours: 130
• Program Duration: 4 Years
• Type of Study: Regular
• Current Number of Students: 107
• Number of Graduates: 905
• Employability Statistic: 70%

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Careers:

• Motion Graphics Designer
• Character Designer
• Video Editor
• 2D Animator/2D Character Animator
• Audio/Sound Editor
• Visual Effect Artist
• Stop Motion Artist
• Documentary Filmmaker
• Animation Illustrator
• Storyboard Artist
• Filmmaker
• Copywriter
• Concept Developer
• Compositor
• Production Designer
• Scriptwriter
• Interactive Multimedia Designer
• Application Designer

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Other:

• The program equips students with the necessary skills that qualify them for a variety of career paths/jobs in the market.
• The program is taught by a team of professional instructors and researchers, who are experts in their chosen fields.
• Students benefit from a variety of talks and workshops presented by external professionals.
• They are also regularly engaged with the community, where they participate in various competitions industrial-linked projects and exhibitions, to be well prepared for the field of design.

Dar Al Hekma University: A Comprehensive Overview

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Overview:

Dar Al Hekma University is a private university located in Jeddah, Saudi Arabia. It was established in 1999 and is the first private university in the Kingdom. The university is known for its commitment to providing a high-quality education for women, empowering them to become leaders and entrepreneurs.

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Services Offered:

The university offers a wide range of services to its students, including:

Academic Support:

Academic advising, tutoring, and writing centers.

Career Development:

Career counseling, job placement services, and internship opportunities.

Student Life:

Student clubs and organizations, sports and fitness facilities, and social events.

Wellness Services:

Counseling and mental health support.

Financial Aid:

Scholarships, loans, and payment plans.

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Student Life and Campus Experience:

Dar Al Hekma University provides a vibrant and supportive campus environment for its students. Students can participate in a variety of extracurricular activities, including sports, clubs, and community service initiatives. The university also offers a range of social events and opportunities for students to connect with each other and build lasting friendships.

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Key Reasons to Study There:

High-Quality Education:

Dar Al Hekma University is known for its rigorous academic programs and experienced faculty.

Focus on Leadership and Entrepreneurship:

The university emphasizes developing students' leadership skills and entrepreneurial spirit.

Strong Community Engagement:

The university encourages students to participate in community service and make a positive impact on society.

Modern Facilities:

The university boasts modern facilities, including classrooms, labs, and libraries.

International Exposure:

The university offers opportunities for students to study abroad and gain international experience.

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Academic Programs:

Dar Al Hekma University offers a variety of undergraduate and graduate programs across three schools:

School of Business and Law:

Programs in business administration, finance, accounting, law, and economics.

School of Education, Health and Behavioral Sciences:

Programs in education, psychology, nursing, and social work.

School of Engineering, Computing and Design:

Programs in computer science, engineering, and design.

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Other:

The university has a strong commitment to research and has a dedicated Scientific Research Center. It also has a number of partnerships with other institutions, both in Saudi Arabia and internationally. Dar Al Hekma University is accredited by the Ministry of Education in Saudi Arabia and has received international recognition for its academic excellence.