Program Overview
Marketing, B.S.
The Marketing program at Saint Louis University's Richard A. Chaifetz School of Business provides students with the practical skills and training necessary to succeed in professional marketing positions worldwide. Students gain an understanding of the complete marketing process, from consumer behavior to market research, to promoting a finished good in the market.
Curriculum Overview
The program includes coursework in marketing management, consumer behavior, marketing analytics, and marketing strategy. Students can choose from various electives to focus on specific areas of marketing, such as digital marketing, product management, data analysis, retail marketing, or integrated marketing communications.
Admission Requirements
To be considered for admission, applicants must submit an official high school transcript and official test scores. Transfer students must have a cumulative 2.70 GPA to be admitted to the accounting program and a 2.50 GPA for all other majors.
Tuition and Fees
The tuition rate for the Marketing program is $56,960 per year, with additional charges for fees and other expenses.
Scholarships and Financial Aid
Saint Louis University offers various scholarships and financial aid options to help students finance their education. Students can apply for merit-based scholarships, and the university also offers need-based financial aid.
Accreditation
The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement, and intellectual contributions and qualifications of the faculty.
Learning Outcomes
Graduates of the Marketing program will be able to:
- Understand essential business concepts and how the various functional areas of business are related
- Demonstrate knowledge of ethical concepts and corporate social responsibility
- Identify and structure business problems and propose actionable solutions
- Demonstrate effective written communication
- Understand how cultures, politics, laws, ethics, and economies influence and impact business
- Apply knowledge of marketing strategy and tactics
- Use information and data to make marketing decisions
Career Opportunities
Graduates of the Marketing program can pursue careers in various fields, including:
- Personal selling or sales management
- International marketing specialist
- Sports marketer
- Social media or digital marketing manager
- Advertising account executive
- Public relations executive
Continuation Standards
Marketing students must maintain a 2.0 cumulative GPA in all courses used to fulfill the major-specific course requirements. Students who fail to meet this requirement will be placed on program probation and must increase their GPA to 2.0 within one semester to continue in the program.
Roadmap
The Marketing program requires 120 credits, including 32-35 credits of University Undergraduate Core coursework, 48 credits of Business Common Body of Knowledge coursework, 15 credits of program requirements, 9 credits of major-specific marketing requirements, and 9 credits of major-specific marketing electives. Students must also complete 18-21 credits of general electives.
Madrid Campus
The Marketing program is also offered at Saint Louis University's Madrid campus, which provides an international perspective on marketing and business practices. Students can take advantage of the seamless relationship between the degree programs at each campus by completing a semester abroad.
2+SLU Programs
Saint Louis University offers 2+SLU programs, which provide a guided pathway for students transferring from a partner institution. The Marketing program is available through 2+SLU programs with Jefferson College, Mineral Area College, and St. Louis Community College.