Program Overview

Digital Marketing, Post-Baccalaureate Certificate

The Digital Marketing Certificate from Saint Louis University focuses on understanding and marketing to consumers in a digital and social media context. Students will gain a broad understanding of consumers and consumer analysis, digital and social media marketing strategy, and the application of data analytics in making effective decisions for marketing to consumers.

Overview

The SLU certificate lies at the intersection of using data to make informed decisions about consumers and marketing in a digital space. This understanding is essential for businesses to more effectively communicate with current and prospective customers in todays ever-evolving online marketplace. This certificate will be offered in an online modality.

Admission Requirements

The Chaifetz School uses a holistic admissions approach to carefully evaluate all applicants, considering every aspect of their application. While an undergraduate degree is required for admission, a business background is not. Applicants must submit their:

• Completed online application
• Transcript(s) from all previously attended institutions
• 1-2 letters of recommendation
• Résumé/CV
• Professional goal statement of fewer than 500 words

Tuition

Tuition Per Credit: $1,340 (School of Business Master's and Certificate Programs)

Scholarships and Financial Aid

For more information about Saint Louis University scholarships and financial aid, please visit the Office of Student Financial Services.

Accreditation

The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the worlds largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement, and intellectual contributions and qualifications of the faculty. Approximately 5% of business schools worldwide have achieved AACSB accreditation.

Learning Outcomes

• Graduates will develop an understanding of digital marketing concepts.
• Graduates will be able to apply digital marketing concepts in the context of case and problem analysis.
• Graduates will develop oral and written business communication skills on digital marketing case and problem analysis.

Course List

Continuation Standards

Students must maintain a cumulative grade point average (GPA) of 3.00 in all graduate/professional courses.

Roadmap

The roadmap is a recommended semester-by-semester plan of study for programs and assumes full-time enrollment unless otherwise noted.

• Fall:
  • MKT 6400 | Social Media and Digital Marketing | 3
  • MKT 6410 | SEO and Content Marketing Strategy | 3
  • Credits: 6
• Spring:
  • MKT 6650 | Brand Management in the Digital Age | 3
  • Credits: 3
  • Total Credits: 9

This roadmap should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor/mentor each semester. Requirements, course availability, and sequencing are subject to change.