Artificial Intelligence in Digital Marketing BSc (Hons)

Program Overview

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Artificial Intelligence in Digital Marketing BSc (Hons)

Course Description

Artificial intelligence and machine learning are now used by all marketers in almost every aspect of their work. This course will place you at the forefront of the industry and our graduates will be thought-leaders in this emerging and exciting sector.

Study Options

• Full-time: 3 years
• UK fee: £9,535 per year (2025/26)
• International fee: £16,900 per year (2025/26)
• UCAS points: 120 (September 2025 entry)
• UCAS code: I4N7
• Start date: September
• Location: Kedleston Road and Markeaton Street, Derby Campus

What You Will Study

Year 1

• Logic and Discrete Mathematics
• Programming
• Ethics and Artificial Intelligence
• Digital Skills for Artificial Intelligence
• Introduction to Digital Marketing
• Marketing Fundamentals

Year 2

• [Insert modules]

Year 3

• [Insert modules]

Core Modules

• Logic and Discrete Mathematics
  • This module introduces and reviews foundational mathematical concepts to develop skills in algebra, logic and discrete mathematics.
  • Module learning outcomes:
    • Understand basic topics in logic and discrete mathematics
    • Apply techniques to solve discipline-specific problems
  • Module content:
    • Numbers and sets
    • Relations, functions, and types
    • Boolean types, quantifiers, and normal forms
    • Trigonometry, vectors, and complex numbers
    • Matrices and applications
    • Graphs, networks and trees
• Programming
  • [Insert module description]
• Ethics and Artificial Intelligence
  • [Insert module description]
• Digital Skills for Artificial Intelligence
  • [Insert module description]
• Introduction to Digital Marketing
  • [Insert module description]
• Marketing Fundamentals
  • [Insert module description]

Industry Connections

The University has strong connections with industry, so we'll support you to find hands-on experiences through internships and placements.

Exciting Facilities

You'll be taught in a range of creative spaces including:

• Computer Lab - home to our specialist hardware facilities and software access, including Python, Visual Studio, Unreal Engine, Unity, Apache, PHP, MySQL, Azure Cloud Services and DirectX/OpenGL, as well as our data cave and Virtual Reality Suite
• New Business School – creative spaces in the modern Business School planning to open for the 2024/25 academic year

Data Science Research Centre

The Data Science Research Centre (DSRC) is based in the University’s STEM Centre at Markeaton Street. It features high-performance computing facilities and a state-of-the-art Data Visualisation Laboratory. The centre aims to play a leading role in the region and nationally in research.

How You Will Learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

• Lectures and seminars — led by our own tutors as well as occasionally by guest speakers
• Practicals applying theoretical concepts in practical settings
• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
• Visits to exhibitions, trade fairs and companies
• Placements and internships
• Research projects

How You Are Assessed

Instead of exams, a variety of assessment methods are used. Some modules are assessed through coursework only, others by a combination of:

• Coursework – which could incorporate individual assignments as well as group tasks
• Written reports and portfolios
• Assignments
• Case studies
• Online assessments
• Presentations
• Collaborative and interdisciplinary teamwork projects
• Computer testing and examinations
• Creative outputs such as infographics, short advertisements, films or bespoke projects for clients

Careers

There is a huge range of job opportunities in marketing and related sectors, as well as up and coming roles for AI.

Getting You Career Ready

Your degree is only part of your story. We're here to help prepare you for life after university.

Entry Requirements

• UCAS points: 120
• A Level: BBB
• T Level: Merit. T level in Science required.
• BTEC: DDM
• GCSE: N/A
• Access to HE: A minimum of Distinction: 15 credits, Merit: 24 credits, Pass 6 credits.

Fees and Funding

• UK: £9,535 per year (2025/26)
• International: £16,900 per year (2025/26)

Additional Costs and Optional Extras

We're committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

• Included in your fees:
  • Opportunity of part funded trips, optional with limited places available
  • Access to Finance Lab
  • Access to a range of software on university lab PCs

How to Apply

Please look at our application deadlines before you apply.

• UK students: Apply through UCAS or directly to the University.
• International students: Apply through our online application portal or through one of our trusted local representatives.

Discover Uni

This is a new course so the data displayed via Discover Uni is for students studying in another subject area.

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Program Outline

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Degree Overview:

This BSc (Hons) in Artificial Intelligence in Digital Marketing is a program designed to equip students with the skills and knowledge necessary to thrive in the rapidly evolving field of digital marketing, where AI is becoming increasingly central. The program aims to position graduates as thought leaders in this emerging sector. The course emphasizes the practical application of AI in marketing, covering topics such as content personalization, predictive analytics for customer insights, and targeting decisions. Students will learn how to use, apply, and manipulate current AI tools, exploring contemporary issues in AI application.

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Outline:

The program's curriculum is designed to provide a comprehensive understanding of AI and its application in digital marketing. It covers a range of topics, including:

• Mathematical and programming foundations of AI: This module provides a solid foundation in the theoretical underpinnings of AI, including algorithms, data structures, and programming concepts.
• Using, applying, and manipulating current AI tools: The program emphasizes hands-on experience with current AI tools, allowing students to develop practical skills in using these tools for marketing purposes.
• Contemporary issues in AI application: Students will explore the ethical, social, and economic implications of AI in marketing, fostering critical thinking and responsible use of AI technologies.
• Planning, implementing, and monitoring marketing activity: The program covers the core principles of marketing, including strategy development, campaign execution, and performance measurement.

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Assessment:

The program utilizes a variety of assessment methods to evaluate student learning, including:

• Coursework: This includes individual assignments and group tasks, allowing students to demonstrate their understanding of concepts and their ability to apply them in practical settings.
• Written reports and portfolios: Students will prepare written reports and portfolios showcasing their research, analysis, and creative work.
• Assignments: These assignments may involve case studies, online assessments, presentations, and collaborative projects.
• Computer testing and examinations: Some modules may include computer-based assessments to evaluate students' technical skills and knowledge.
• Creative outputs: Students may be required to create outputs such as infographics, short advertisements, films, or bespoke projects for clients, demonstrating their ability to apply AI and marketing principles in creative ways.

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Teaching:

The program employs a variety of teaching methods to engage students and facilitate learning, including:

• Lectures and seminars: These sessions are led by experienced faculty members and occasionally by guest speakers from industry.
• Practicals: Students will participate in practical sessions applying theoretical concepts in real-world settings.
• Individual and group-based practical assignments: These assignments provide opportunities for students to work independently and collaboratively on projects that simulate real-world marketing challenges.
• Visits to exhibitions, trade fairs, and companies: These visits provide students with valuable insights into industry practices and emerging trends.
• Placements and internships: Students have the option to undertake placements or internships, gaining practical experience and networking opportunities.
• Research projects: The program encourages students to engage in research projects, fostering their critical thinking and analytical skills.

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Careers:

Graduates of this program will be well-prepared for a wide range of careers in digital marketing and related fields, including:

• Digital Marketing Manager: Responsible for developing and executing digital marketing strategies, leveraging AI tools to optimize campaigns and achieve business objectives.
• AI Marketing Specialist: Focuses on implementing and managing AI-powered marketing solutions, including predictive analytics, personalization, and automation.
• Content Marketing Manager: Creates and distributes engaging content across various digital channels, using AI to personalize content and optimize its reach.
• Social Media Manager: Manages social media presence for brands, leveraging AI tools for audience targeting, content scheduling, and performance analysis.

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Other:

The program emphasizes industry connections, providing students with opportunities to gain hands-on experience through internships and placements. Students can also choose to take a placement year between years two and three, gaining valuable experience and insights into the careers available to them. The program also offers the opportunity to study a semester abroad, providing students with additional experience of living in a different country and expanding their global perspectives.

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2024/25 Full-timePart-time UKFull-time£9,250 per yearPart-timeN/A InternationalFull-time£14,900 per yearPart-timeN/A