Strategy in the Global Marketplace

Program Overview

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Strategy in the Global Marketplace

Online course description

This course focuses on strategy and strategic management within the global context. You will learn about strategies that businesses can employ to identify opportunities, sustainable competitive advantages, and grow.

This course explores the effects of globalisation, the ways businesses can adapt in the changing global environment, and respond to the emerging challenges and competition. It discusses theory, conceptual frameworks, and principles and their application in real life.

You will also explore some of the most important areas in strategic decision-making, including but not limited to production strategy, sustainability, innovation, change, and risk management.

Learning outcomes

On successful completion of the course, you will be able to:

• Critically appraise the effects of the external environment and globalisation trends and dynamics on an organisation
• Identify the opportunities and develop strategies aimed at gaining sustainable competitive advantages
• Critically evaluate potential risks and change management challenges associated with implementation of a strategic plan

Course content

The aim of the course is to examine contemporary issues within the global business environment that are likely to impact upon strategic management principles. The course covers various aspects of strategic management and strategy formulation in order for an organisation to be competitive in the global marketplace.

An indicative list of topics is given below:

• Analysing the Internal Environment: Resources and Competences
• Analysing External Environment
• Globalisation
• Strategy Formulation – Strategic Choices
• Strategic tools
• Change and Risk Management
• Strategy Implementation
• Production and Supply Chain Management
• Sustainability considerations
• Innovation

Pace of study

For this short online course, we recommend about 20 hours of study per week to complete one 20-credit module over a 10-week trimester.

Assessment method

This course is assessed through 100% coursework with a range of methods, such as essays, research reports, presentations, group work, and practical reports which will be handed in and assessed at the end of the 10-week trimester. There will be 1/2 virtual classrooms over the 10-week trimester, and if you are unable to attend, you will be able to download the session to view in your own time.

Benefits

Offset course credits towards another qualification

Once you’ve completed this course, you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management. This would reduce the number of modules you would need to study and the total cost of the course.

Fees and funding

‡2024/25 for new entrants

Starting between September 2024 and August 2025.

UK/EU fee: £875 International fee: £875

2025/26 for new entrants

Starting between September 2025 and August 2026.

UK/EU fee: £905 International fee: £905

About your fees

Prices are correct for the year of entry shown. These are subject to annual increase in subsequent academic years.

Course requirements

You will need to have a HND, foundation degree, or equivalent qualification in a business-related field or 240 credits from a business-related qualification. Other professional business qualifications that equate to a HND level may be considered, e.g., BTEC level 5, CMI level 5, Edexcel level 5, CIMA (Chartered Institute of Management Accountants).

English language qualifications

If English is not your first language, you will need an English language qualification. For this course, you will need at least one of the following:

• IELTS (International English Language Testing System) 6.0
• TOEFL 550 (paper-based) 213 (computer-based) or 80 (internet-based)
• Pearson Test of Academic English: 51
• Cambridge Advanced Certificate: Pass
• London Tests of English: we accept level 4 for undergraduate courses
• International GCE O-level English Language: Grade C
• International GCSE English/English as a Second Language: Grade C

Documents to support your application

In order for your application to be assessed, you will need to provide the following documents when you apply:

• Official photo identification such as a passport or driving licence
• Current CV
• Copies of certificates and transcripts or a letter of testimony for previous qualifications*

*Documents not in English or Welsh must be accompanied by a certified translation by a professional translator/translation company. Each translation must contain:

• Confirmation from the translator that it is an accurate translation of the original document
• The date of the translation
• The full name and signature of the translator, or an authorised official of the company
• The translator’s contact details

A list of approved translators can be found on the UK Government website.

Who will teach you

Dr Valentina Gorchakova

Programme leader

Senior Lecturer in Business and Management, Dr Valentina Gorchakova, returned to academia after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme. Valentina joined the University of Derby Online Learning in 2017 and became a Programme Leader of the BSc (Hons) in Business and Management in 2018.

View full staff profileView full staff profile

Program Outline

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Degree Overview:

This course focuses on strategy and strategic management within the global context. This course explores the effects of globalisation, the ways businesses can adapt in the changing global environment and respond to the emerging challenges and competition. It discusses theory, conceptual frameworks and principles and their application in real life. You will also explore some of the most important areas in strategic decision-making, including but not limited to production strategy, sustainability, innovation, change and risk management.

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Learning Outcomes:

On successful completion of the course, you will be able to:

• Critically appraise the effects of the external environment and globalisation trends and dynamics on an organisation
• Identify the opportunities and develop strategies aimed at gaining sustainable competitive advantages
• Critically evaluate potential risks and change management challenges associated with implementation of a strategic plan

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Assessment:

This course is assessed through 100% coursework with a range of methods, such as essays, research reports, presentations, group work and practical reports which will be handed in and assessed at the end of the 10 week trimester. There will be 1/2 virtual classrooms over the 10 week trimester and if you are unable to attend you will be able to download the session to view in your own time.

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Other:

• Pace of study: For this short online course, we recommend about 20 hours of study per week to complete one 20-credit module over a 10-week trimester.
• Course content: The aim of the course is to examine contemporary issues within the global business environment that are likely to impact upon strategic management principles.
The course covers various aspects of strategic management and strategy formulation in order for an organisation to be competitive in the global marketplace.
• Indicative list of topics:
• Analysing the Internal Environment: Resources and Competences
• Analysing External Environment
• Globalisation
• Strategy Formulation – Strategic Choices
• Strategic tools
• Change and Risk Management
• Strategy Implementation
• Production and Supply Chain Management
• Sustainability considerations
• Innovation
• Offset course credits towards another qualification: Once you’ve completed this course you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management.
• Who will teach you: Programme leader Senior Lecturer in Business and Management, Dr Valentina Gorchakova, returned to academia after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme.
Valentina joined the University of Derby Online Learning in 2017 and became a Programme Leader of the BSc (Hons) in Business and Management in 2018.