Program start date | Application deadline |
2025-01-27 | - |
Program Overview
Introduction to Marketing
Online course description
This course introduces you to the marketing principles and concepts, marketing planning, analysis and decision-making. You will learn about the tools and techniques required for business to succeed in a competitive marketplace. The latest trends in marketing and consumer behaviour are discussed.
This course discusses the ways companies can stay customer-focused and competitive and will introduce you to the application of marketing tools and plans in a business environment. It explains the role and function of marketing and how marketing activities can be applied in practice.
Learning outcomes
On successful completion of the course, you will be able to:
- Explain the role and function of marketing in organisational settings
- Identify and describe key marketing activities
- Explore how trends in the marketing environment affect marketing planning
Course content
Areas considered in this course include:
- Introduction to modern marketing concepts
- Analysing the marketing environment
- Market segmentation, targeting and positioning
- Marketing orientations and strategies
- Service marketing
- Marketing mix and extended mix
- Marketing plan evaluation
- Marketing ethics
Pace of study
For this short online course, we recommend about 20 hours of study per week to complete one 20-credit module over a 10-week trimester.
Assessment method
This course is assessed through 100% coursework with a range of methods, such as essays, research reports, presentations, group work and practical reports which will be handed in and assessed at the end of the 10 week trimester. There will be 1/2 virtual classrooms over the 10 week trimester and if you are unable to attend you will be able to download the session to view in your own time.
Benefits
Offset course credits towards another qualification
Once you’ve completed this course you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management. This would reduce the number of modules you would need to study and the total cost of the course.
Fees and funding
‡2024/25 for new entrants
Starting between September 2024 and August 2025.
UK/EU fee: £875 International fee: £875
2025/26 for new entrants
Starting between September 2025 and August 2026.
UK/EU fee: £905 International fee: £905
About your fees
Prices are correct for the year of entry shown. These are subject to annual increase in subsequent academic years.
Course requirements
You will need A-levels or equivalent qualifications such as a BTEC certificate or diploma, an international baccalaureate, OU credits, an access to HE diploma, Scottish highers or Irish leaving certificate.
We’ll also consider all the information that you include in your application, including evidence of any relevant experience which demonstrates you have the potential to succeed on this online learning course.
English language qualifications
If English is not your first language you will need an English language qualification. For this course you will need at least one of the following:
- IELTS (International English Language Testing System) 6.0
- TOEFL 550 (paper based) 213 (computer based) or 80 (internet based)
- Pearson Test of Academic English: 51
- Cambridge Advanced Certificate: Pass
- London Tests of English: we accept level 4 for undergraduate courses
- International GCE O-level English Language: Grade C
- International GCSE English/English as a Second Language: Grade C
Documents to support your application
In order for your application to be assessed, you will need to provide the following documents when you apply:
- Official photo identification such as a passport or driving licence
- Current CV
- Copies of certificates and transcripts or a letter of testimony for previous qualifications*
*Documents not in English or Welsh must be accompanied by a certified translation by a professional translator/translation company. Each translation must contain:
- Confirmation from the translator that it is an accurate translation of the original document
- The date of the translation
- The full name and signature of the translator, or an authorised official of the company
- The translator’s contact details
A list of approved translators can be found on the UK Government website.
Please note: failure to submit any documentation when requested, may result in your application being withdrawn.
Who will teach you
Dr Valentina Gorchakova
Programme leader
Senior Lecturer in Business and Management, Dr Valentina Gorchakova, returned to academia after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme. Valentina joined the University of Derby Online Learning in 2017 and became a Programme Leader of the BSc (Hons) in Business and Management in 2018.
View full staff profileView full staff profile
Other courses you might like
- Business and Management BSc (Hons)
- Online short courses
Program Outline
Degree Overview:
This course introduces you to the marketing principles and concepts, marketing planning, analysis and decision-making. You will learn about the tools and techniques required for business to succeed in a competitive marketplace. The latest trends in marketing and consumer behaviour are discussed. This course discusses the ways companies can stay customer-focused and competitive and will introduce you to the application of marketing tools and plans in a business environment. It explains the role and function of marketing and how marketing activities can be applied in practice.
Learning Outcomes:
On successful completion of the course, you will be able to:
- Explain the role and function of marketing in organisational settings
- Identify and describe key marketing activities
- Explore how trends in the marketing environment affect marketing planning
Outline:
Course Content:
Areas considered in this course include:
- Introduction to modern marketing concepts
- Analysing the marketing environment
- Market segmentation, targeting and positioning
- Marketing orientations and strategies
- Service marketing
- Marketing mix and extended mix
- Marketing plan evaluation
- Marketing ethics
Pace of Study:
For this short online course, we recommend about 20 hours of study per week to complete one 20-credit module over a 10-week trimester.
Assessment:
This course is assessed through 100% coursework with a range of methods, such as essays, research reports, presentations, group work and practical reports which will be handed in and assessed at the end of the 10 week trimester. There will be 1/2 virtual classrooms over the 10 week trimester and if you are unable to attend you will be able to download the session to view in your own time.
Teaching:
Teaching Staff:
Dr Valentina Gorchakova Programme leader Senior Lecturer in Business and Management, Dr Valentina Gorchakova, returned to academia after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme. Valentina joined the University of Derby Online Learning in 2017 and became a Programme Leader of the BSc (Hons) in Business and Management in 2018.
Other:
Benefits:
- Offset course credits towards another qualification
University of Derby Summary
Overview:
The University of Derby is a public university located in Derby, England. It offers a wide range of undergraduate and postgraduate programs, as well as short courses and research degrees. The university is known for its commitment to teaching excellence and its focus on applied research.
Services Offered:
The University of Derby provides a comprehensive range of services to its students, including:
Academic Support:
Student support services, including academic advising, career counseling, and study skills workshops.Campus and Facilities:
Modern facilities, including libraries, computer labs, and sports facilities.Fees and Finance:
Information on tuition fees, scholarships, and financial aid options.International Students:
Dedicated support for international students, including visa guidance and cultural integration programs.Employability:
Career development services, including job search assistance, internship opportunities, and employer networking events.Student Life and Campus Experience:
The University of Derby offers a vibrant and diverse campus experience, with a range of opportunities for students to engage in extracurricular activities, including:
Accommodation:
On-campus and off-campus housing options for students.Clubs and Societies:
A wide variety of clubs and societies catering to diverse interests.Sport at Derby:
Opportunities to participate in a range of sports, both competitive and recreational.Union of Students:
A student-led organization that represents student interests and provides support services.Key Reasons to Study There:
Teaching Excellence:
The university has been awarded Gold in the Teaching Excellence Framework (TEF), recognizing its commitment to high-quality teaching and learning.Applied Research:
The university is known for its applied research, which has a real-world impact on society and industry.Student Satisfaction:
The university consistently ranks highly in student satisfaction surveys.Vibrant Campus Life:
The university offers a vibrant and diverse campus experience, with a range of opportunities for students to engage in extracurricular activities.Strong Employability:
The university has a strong track record of helping students find employment after graduation.Academic Programs:
The University of Derby offers a wide range of academic programs, including:
Undergraduate Programs:
BA, BSc, FdA, FdSc degrees in various disciplines.Postgraduate Programs:
MA, MSc, PhD degrees in various disciplines.Short Courses:
A range of short courses for professional development and personal enrichment.Other:
The university is committed to its civic mission and plays an active role in the local community. It has a strong focus on sustainability and social responsibility.
Campus and Facilities:
While the context mentions facilities, it does not provide a detailed description.Fees and Finance:
The context mentions fees and finance but does not provide specific details.Entry Requirements:
You will need A-levels or equivalent qualifications such as a BTEC certificate or diploma, an international baccalaureate, OU credits, an access to HE diploma, Scottish highers or Irish leaving certificate. We’ll also consider all the information that you include in your application, including evidence of any relevant experience which demonstrates you have the potential to succeed on this online learning course. For this course you will need at least one of the following:
- IELTS (International English Language Testing System) 6.0
- TOEFL 550 (paper based) 213 (computer based) or 80 (internet based)
- Pearson Test of Academic English: 51
- Cambridge Advanced Certificate: Pass
- London Tests of English: we accept level 4 for undergraduate courses
- International GCE O-level English Language: Grade C
- International GCSE English/English as a Second Language: Grade C