Program Overview

The MSc Digital Marketing at University of Galway blends traditional marketing with strategic, analytical, and digital skills, preparing students for careers in the digital marketing workforce. The program features industry-leading certifications and collaborations with the Marketing Institute of Ireland. Graduates are well-equipped for a variety of industries, including profit, non-profit, and government initiatives. The program also offers real-world experience through industry projects and exposure to emerging technologies like the Metaverse.