Program Overview

The Integrated Marketing Communications (IMC) degree program equips students with comprehensive knowledge and hands-on experience in marketing, communications, and multimedia campaign creation. Through its work-based learning approach, students gain essential skills, preparing them for successful careers in fields such as public relations, advertising, journalism, and graphic design. The program's unique tracks, such as sports communications and interior design, allow students to specialize in their areas of interest. Graduates have a proven track record of success, with a 100% job placement rate and high-earning potential upon entering the workforce.