Program Overview

Business and Marketing BSc (Hons)

Overview

The Business and Marketing BSc (Hons) course at Edge Hill University is designed to equip students with a comprehensive understanding of modern business and marketing principles. The program aims to develop students' knowledge, skills, and critical thinking abilities in the context of a rapidly changing business environment.

Course Features

• International students can apply
• Professional accreditation
• Sandwich year option available
• Studying abroad option available
• Work placement opportunity

What You'll Study

Year 1

• Business Environment
• Introduction to Business Finance
• Organisational Behaviour
• Introduction to Business Analytics
• Principles of Marketing
• One of:
  • Introduction to Digital Marketing
  • New Venture Creation
  • Language 1

Year 2

• Branding: Integrated Digital Campaigns
• Human Resource Management
• Social Media Monitoring and Analytics
• Work Placement
• One of:
  • Business Digital Strategy
  • Consumer Behaviour
  • Retail Marketing Planning
  • Entrepreneurship and Innovation
  • The Marketing Pitch

Year 3

• The Future of Business: Tech, Data and Artificial Intelligence
• Sustainability and Business
• One of:
  • Live Project
  • Graduate Enterprise
• One of:
  • Global Marketing Management
  • Marketing Simulation
  • Enterprise Management
  • Responsible Business
  • Marketing and Society

How You'll Study

• Lectures
• Seminars
• Tutorials
• Workshops
• Reading and completing coursework
• Written assignments
• Presentations
• Project work

How You'll Be Assessed

• Coursework
• Examinations
• Group-based activities
• Case studies
• Problem-solving exercises

Who Will Be Teaching You

• Edge Hill Business School is home to a thriving research community
• Staff are passionate about student learning and development
• Research-active staff and professionally qualified lecturers

Entry Criteria

• Typical offer: 104-112 UCAS Tariff points
• No specific subjects are required
• GCSE Mathematics and GCSE English at Grade C or Grade 4 or above, or equivalent

How to Apply

• Apply online through UCAS
• International students: apply as an international student

Facilities

• A stunning £8million building provides impressive teaching and learning facilities
• 100-seat lecture theatre
• Modern seminar and meeting rooms
• Social learning areas
• Roof garden and atrium

Finance

• 2025/26 tuition fees:
  • UK Full-Time: £9,535 per year
  • International: £17,000 per year

Your Future Career

• Graduates have entered careers in marketing, product development, banking, and public sector management
• Opportunities for postgraduate study
• Affiliate membership of the Chartered Management Institute (CMI)
• CMI Level 5 Certificate in Management and Leadership
• Exemptions from the Chartered Institute of Marketing

Course Changes

• The University reserves the right to make variations to the course
• Changes may be necessary to comply with professional body requirements or to keep the course up-to-date

Download Our Course Leaflet

• Available upon request

Contact Us

• Enquire online
• Live chat
• Ask our students

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