Program Overview

International Tourism Management and Marketing MSc

Overview

Tourism is an enduring industry that offers numerous worldwide career opportunities. Our course will give you a complete set of essential business and marketing skills, with the potential to excel in global tourism management positions.

You will gain an in-depth understanding of fundamental principles such as international business strategy, sustainable tourism management, and business economics. Through our optional modules, you can then specialise in areas that align with your career goals, including branding, digital marketing, corporate strategy, and human resource management.

Course Structure

• Full-time: 12 months
• Part-time: Not available
• Start date: September 2025
• UK fees: £15,800
• International fees: £28,200
• Entry requirements: 2:1

Course Content

Semester One

• Core modules:
  • International Tourism Management
  • Business Economics
  • Marketing Management in the Digital Economy

Semester Two

• Core modules:
  • Research Methods in Marketing
  • Sustainable Tourism Management
• Optional modules:
  • Branding and Marketing Communications
  • Business to Business Marketing
  • Corporate Strategy
  • Digital Marketing
  • E-Business
  • Human Resource Management
  • International Business Strategy
  • Launching an Entrepreneurial Business

Summer

• One of:
  • MSc International Tourism Management and Marketing Company Based Project
  • MSc International Tourism Management and Marketing Dissertation

Learning and Assessment

• How you will learn:
  • Lectures
  • Seminars
  • Tutorials
  • Workshops
• How you will be assessed:
  • Dissertation
  • Examinations
  • Essay
  • Research project
  • Presentations

Entry Requirements

• Undergraduate degree: 2:1 (or international equivalent) in any discipline, including business and management
• English language requirements: IELTS 6.5 (no less than 6.0 in each element)

Fees

• Home / UK: £15,800
• International: £28,200

Careers

• Careers advice: Our Business School Postgraduate Careers team provides expert advice, guidance, and coaching to support you in your career plans.
• Job prospects: Career destinations for our postgraduates include accountants, finance and investment analysts and advisers, marketing associate professionals, human resources managers, management consultants, business analysts, business development managers, financial managers, and data analysts.

Funding

• Business School MSc scholarships: We offer a range of international masters scholarships for high-achieving international scholars who can put their Nottingham degree to great use in their careers.