Marketing MSc

Program Overview

The Marketing MSc program at the University of Nottingham equips students with the skills and knowledge for success in high-level marketing positions. Accredited by the Chartered Institute of Marketing (CIM), the program offers core modules in marketing management, consumer behavior, and strategy. Students can specialize in areas such as branding, digital marketing, or business-to-business marketing. Graduates are highly sought after in the industry and have pursued careers in various marketing and related fields.

Program Outline

Degree Overview:

The Marketing MSc program at the University of Nottingham provides students with the essential skills and knowledge to excel in high-level marketing positions. The program covers all the fundamental elements required by professional marketers, with optional modules that allow students to specialize in areas such as branding, digital marketing, and b2b marketing. The program is accredited by the Chartered Institute of Marketing (CIM) and students can complete the CIM Diploma in Professional Marketing alongside their MSc studies at no extra cost.

Outline:

The program consists of 120 credits of taught modules across the autumn and spring semesters, followed by a 60-credit dissertation over the summer.

Core Modules:

• Consumer Behaviour and Analytics
• Marketing Management in the Digital Economy
• Marketing Strategy
• Critical Marketing
• Research Methods in Marketing

Optional Modules (choose two):

• Branding and Marketing Communications
• Business to Business Marketing
• Digital Marketing
• Sustainable Tourism Management

Assessment:

Modules are assessed by a combination of exams and coursework at the end of the relevant semester.

Teaching:

The program is taught through a combination of lectures, seminars, tutorials, and workshops. Students also have the opportunity to gain industry-recognized digital skills certifications from Microsoft and SAP alongside their course.

Careers:

Graduates of the program have gone on to work in a variety of marketing roles, including:

• Accountants
• Finance and investment analysts
• Higher education teaching professionals
• Investment bankers
• IT business analysts
• Management consultants
• Marketing professionals
• Public relations professionals
• University researchers

Other:

• The program is part of an elite group of business schools worldwide to gain 'triple crown' accreditation (EQUIS, AMBA, and AACSB).
• The program has been ranked in the Top 60 in the world and Top 20 in the UK in the QS World University Rankings: Masters in Marketing Rankings 2023.
• The Business School alumni network connects students to a powerful global network of business contacts.

| Tuition fee | Course | Currency |

|---|---|---| | £14,700 | Home / UK | | | £28,600 | International | |