Program Overview

Advertising Degree

Program Overview

The Bachelor of Arts in Journalism with a concentration in Advertising from the Mayborn School of Journalism at the University of North Texas emphasizes the skills needed to stay competitive in advertising firms or on marketing teams. Students graduate with competitive visual creative and copywriting skills gained from extensive hands-on experience working in state-of-the-art technology labs in multiple media formats.

Program Details

• Program Type: Bachelor of Arts (B.A.)
• Major: Advertising
• Format: On Campus, Online, Hybrid
• Estimated Time to Complete: 4 years
• Credit Hours: 120

Program Description

Developed in close partnership with industry, the Mayborn School of Journalism Advertising curriculum gives students broad and diverse skills for work in multiple media platforms. Students develop the skills needed to analyze, evaluate, and inform a global audience, as well as to consider the ethical implications of mass communication and its impact in today's world.

Marketable Skills

• Oral and written communication
• How to collect, analyze, and interpret information
• Knowledge of media operations
• Storytelling with graphic design/visual materials
• Teamwork

Program Highlights

• UNT is located within the fifth-largest media market in the country, offering access to numerous outstanding internship opportunities at advertising agencies throughout the Dallas-Fort Worth area.
• Hands-on experience through coursework, cutting-edge classrooms and labs, and extensive student-run media outlets.
• Student organizations are regularly recognized as among the best in the nation, providing students with valuable connections, mentorship opportunities, and the chance to learn from alumni and other working professionals.
• Explore international media systems, including the press, magazines, broadcasting, and online media, and earn credit hours through study abroad opportunities.

Career Outlook

A career in journalism is exciting, dynamic, and critical to the future of an informed and enlightened American society. The Mayborn School of Journalism provides students with the creative and critical-thinking skills to prepare them to work in fields including:

• Journalism — News and sports reporting, writing, visual journalism (stills and video), design, and publishing for the internet, newspapers, broadcast, magazines, and books
• Advertising — For agencies, corporations, nonprofit organizations, and media
• Public Relations — For agencies, corporations, government, and non-profit organizations
• Internet — Web and desktop publishing, podcasting, and blogging
• Education — Teaching in secondary schools or institutions of higher learning

Program Courses

• Principles of Advertising and Public Relations (3 hrs)
• Advertising Copywriting (3 hrs)
• Advertising and Public Relations for Social Good (3 hrs)
• Media Innovation Lab (3 hrs)
• Ethics, Law and Diversity in Advertising and Public Relations (3 hrs)
• Mass Communication and Society (3 hrs)