Program Overview

Interdisciplinary Studies in Consumer Insights Degree

Bachelor of Science (B.S.)

Program Type

• Major

Format

• On Campus
• Online

Estimated Time to Complete

• 4 years

Credit Hours

• 120

The Interdisciplinary Studies in Consumer Insights program prepares students to develop solutions to meet consumers' needs and wants, assign profitable relevancy to customer efficiencies and satisfaction, analyze the singular consumer's end-to-end journey, identify relevant touchpoints in the path-to-purchase, and build consistency across all CX outcomes. By taking courses in consumer behavior, data analytics, and digital applications, students will develop marketable skills that can be applied across the breadth of consumer product segments and consumer services.

Requirements

• Additional Requirements
• Why UNT Online?
• Tuition & Aid
• How to Apply

Why Earn an Interdisciplinary Studies in Consumer Insights Degree?

Graduates of UNT's first-of-its-kind degree program in Interdisciplinary Studies in Consumer Insights are adept at developing seamless, personalized experiences for consumers, optimizing consumer experience through strategic decision making, analyzing and visualizing data, and creating value for consumers across industries.

Marketable Skills

• Develop seamless, personalized experiences
• Consumer insight data analysis/visualization
• Develop strategies that optimize consumer experiences
• Create value for consumers
• Develop strategies across consumer industries

Interdisciplinary Studies in Consumer Insights Degree Highlights

The degree is interdisciplinary, providing a consumer experience management foundation with one or two concentrations (15-33 hours) in areas such as Business Analytics, Communications, Hospitality Management, Information Science, Journalism, Management, Marketing, Merchandising, Psychology, Retail, Sociology, and Sport Management.

• Customize your educational experience through study tours, student organizations, and field trips to industry conferences.
• Learn from industry executives through our Lecture Series and our annual Consumer Experience Symposium that brings thought leaders from big-name companies to campus for the benefit of our students.
• Our professional advisors meet with their assigned students at least once a semester to ensure a timely graduation and to encourage, support, and offer any guidance or assistance needed.
• Our faculty members include current and former industry experts, as well as highly published faculty who conduct research in the areas of mobile commerce, omnichannel retailing, digital experiences, consumer behavior, social commerce, tourism, and consumer experiences.

What Can You Do with a Degree in Interdisciplinary Studies in Consumer Insights?

Graduates of this program pursue careers such as:

• Consumer Experience Directors
• Digital Consumer Experience Managers
• Directors of Immersive Consumer Experiences
• Digital Consumer Solutions Managers
• Consumer Insights Managers
• Consumer Analysts
• Customer Success Managers
• Consumer Product and Strategic Analyst
• Consumer Experience Designers
• Consumer Experience Researcher
• Experience Design Managers

Interdisciplinary Studies in Consumer Insights Degree Courses You Could Take

• Creating Consumer Experiences (3 hrs)
• Consumer Analytics and Data Visualization (3hrs)
• Consumers in a Global Market (3 hrs)
• Branding and Promotion (3 hrs)
• Consumer Psychology (3 hrs)

Related Programs

• Interdisciplinary Studies in Consumer Insights Minor
• Event Design & Experience Management Degree

Similar Areas of Study

• Arts & Design
• Business & Industry
• College of Merchandising, Hospitality and Tourism
• Department of Merchandising and Digital Retailing

Contact Information

• Chilton Hall, Room 331
• 1155 Union Circle
• Denton, Texas

Additional Resources

• Mental Health Resources
• Hazing Prevention and Response
• Clery Security & Fire Safety Report
• Title IX & Sexual Misconduct Policy
• Report Sexual Misconduct
• COMPLIANCE TRUST LINE
• Requests for Public Information
• Bond Holder Information
• Disclaimer
• EO/TIX
• UNT Libraries
• UNT Calendar
• UNT News
• Campus Map
• Jobs at UNT

Copyright Information

2025 University of North Texas. All Rights Reserved.