Program Overview

Digital Communication Analytics Master's

Program Overview

The Master of Science in Digital Communication Analytics is an accelerated online program designed to equip students with the skills to extract, report, model, and analyze communications data, facilitating better decision-making in public relations, marketing, or advertising.

Program Highlights

• The program follows a well-defined, step-by-step process to ensure student success.
• No prior knowledge of digital communications analytics is required.
• The program is designed for novices in the field, helping them build skills from the ground up.

Marketable Skills

• Management of online content
• Stakeholder and audience segmentation and analysis
• Strategic communication campaign effectiveness analysis
• Research, data collection, and interpretation
• Journalism-related computer technology aptitude

Faculty and School

• The Mayborn faculty brings over 400 years of combined experience in real-world settings to the classrooms.
• The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top schools for journalism and mass communication.

Courses

• Introduction to Digital Communication Analytics (3 hrs)
• Cutting-Edge Techniques for the Digital Communication Analyst (3 hrs)
• Networked Data Modeling and Processing (3 hrs)
• Web Authoring (3 hrs)
• Discovery and Learning with Big Data (3 hrs)
• Large Data Visualization (3 hrs)

Program Details

• Program type: Master of Science (M.S.)
• Format: Online
• Est. time to complete: 1-2 years
• Credit Hours: 30

Related Programs

• Master of Journalism
• Interactive and Virtual Digital Communication Certificate

Similar Areas of Study

• Business & Industry
• Communication & Media
• Data Analytics & Information

School Information

• Frank W. and Sue Mayborn School of Journalism
• Sycamore Hall, Room 206
• 1155 Union Circle, Denton, Texas