Program Overview

Graduate Certificate in Event Management

Program Type

• Graduate Academic Certificate

Format

• On Campus
• Online

Estimated Time to Complete

• 1-2 semesters

Credit Hours

• 12

Program Description

The Graduate Academic Certificate (GAC) in Event Management allows individuals with graduate degrees to add to their academic expertise to receive credentials related to teaching in higher education. It also allows professionals with a bachelor’s degree to increase their knowledge in the area of event and tourism management to meet professional or academic credentials.

Program Highlights

The purpose of the 12-hour graduate certificate is to offer professionals in hospitality, tourism, or other allied industries the opportunity to build skills and knowledge in critical analysis and subject content.

Course Requirements

• Advanced Convention and Event Management (3 hrs)
  • Focus on meeting, exhibition, event, and convention industry. Topics include planning, designing, managing and evaluating small to large events; applying industry professional standards; and the impacts of event management on operations. Addresses the major trends and successful practices in event management.
• Sustainability in the Event Industry (3 hrs)
  • Introduces the concepts and terms related to sustainable events. Includes economic, environmental, and social impacts of events; event sustainability management; sustainability communication; procurement, and waste and venue management.
• Digital Strategies in Hospitality, Event and Tourism (3 hrs)
  • Examines some of the most dramatic changes encountered by the hospitality, event and tourism industries. Facing these challenges, the course fosters in-depth discussion of digital innovations and the strategic use of technologies in the hospitality, event and tourism industries. Topics include theoretical foundations of innovation and digital strategies, consumer behavior in a digital environment, new technology trends and innovation disruptions, social media and digital marketing, virtual and hybrid events, interacting and engaging consumers virtually, and making technology-related decisions.
• SMART Destination (3 hrs)
  • Focuses on managing destination in the tourism and hospitality industry in a competitive manner through scientific data-driven methods. Emphasis includes big data, demand analytics, experience analytics, geoanalytics, web and social media analytics, benchmarking analysis and impact analysis.

Additional Information

• All 12 hours must be completed through UNT and with HMGT and EDEM courses.
• All certificates may be completed with 100% online courses.
• Upon advisement of the Graduate Coordinator, the student will complete 12 hours of content-based courses in the area of specialization.