Program Overview
The University of North Texas offers a Bachelor of Science in Event Design and Experience Management, a four-year program preparing students for careers in event planning and management. The curriculum includes courses such as Convention and Event Management and Strategic Event Design. Graduates can pursue careers as entrepreneurs in event planning, in hospitality management, or in corporate and government roles.
Program Outline
Degree Overview:
The University of North Texas offers a Bachelor of Science degree in Event Design and Experience Management. This program is designed to prepare students for a career in event management and design. The event industry is expected to grow by 9% between 2019 and 2029, with an average event planner salary of $50,000 in the Dallas-Fort Worth area.
Outline:
The program is structured as a four-year, on-campus major requiring 120 credit hours. The curriculum includes a variety of courses, including:
- Convention and Event Management (3 hrs): This course covers the factors involved in successfully managing corporate and association meetings, conferences, conventions, and special events. Topics include special event planning, budgeting, marketing, arrangements, international considerations, and ethics. Topics include the structure of the live entertainment industry, the promotion of entertainment-based events, and the analysis of the impact events have on a property.
- Strategic Event Design (3 hrs): This senior-level course serves as a simulated learning project designed to integrate knowledge, concepts, and capacities from different parts of the student's learning experiences.
- Introduction to International Sustainable Tourism (3 hrs): This course examines global travel and tourism through the lens of sustainability, focusing on the economic, socio-cultural, and environmental effects of tourism on a destination. It introduces the different components of the travel and tourism industry, with a particular focus on examples of high and low sustainability practices in each industry.
- Introduction to Global Event Management (3 hrs): This introductory course examines different types of events and their global economic impact. It provides an overview of the event management industries and covers the techniques and procedures required for producing successful and sustainable events.
Careers:
Graduates of the Event Design and Experience Management program can pursue a variety of career paths, including:
- Entrepreneur: Wedding planner, event planner, trade show planner
- Hospitality: Conference center manager, catering sales manager, special event manager
- Government: Tourism officer, project coordinator, outdoor activities manager, community relations manager, charity fundraiser
- Corporate: Marketing executive, public relations officer, sales promotion executive
Other:
The program offers students the opportunity to:
- Create real-life events
- Connect with event industry leaders and organizations
- Participate in study tours
- Earn event-related certifications
