Program Overview

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Digital Business and E-Commerce Degree

Bachelor of Science (B.S.)

Program Type

Major

Format

On Campus

Estimated Time to Complete

4 years

Credit Hours

120

Develop digital business & e-commerce competencies and launch your career in e-commerce and the retail industry.

UNT digital business & e-commerce program offers innovative and industry-relevant courses that prepare students to compete in this digital-driven retail landscape. The curriculum is structured to develop versatile digital business & e-commerce competencies in content management systems, digital platforms, digital retail analytics, digital retail strategies, social media marketing, SEO marketing, user experience, website design, and content development and strategy.

Requirements

• Managing a Diverse Workforce (3 hrs)
• Introduction to Digital Retailing (3 hrs)
• Consumer Engagement in Digital Channels (3 hrs)
• Consumers in a Global Market (3 hrs)
• New York Study Tour (3 hrs)
• Creating Consumer Experiences (3 hrs)

Marketable Skills

• Consumer theories/strategies in omnichannel
• Teamwork
• Effectively use industry technological applications
• Multi-cultural/diversity competencies
• Basic research methods

Digital Business & E-Commerce Degree Highlights

Learning opportunities extend beyond the classroom. Our Dallas Study Tour provides you with access to leading omnichannel retail businesses for on-site lectures and tours.

We offer a study abroad program in Europe and courses to study the Silicon Valley, San Francisco and New York markets. The Innovation Center for Consumer Insights hosts educational events and offers competitive industry-financed grants for student research.

Many of our faculty members have been honored by the National Retail Federation, the International Textile and Apparel Association, and the American Textile Manufacturers Institute.

You can join other students who share your interest in digital retailing through the Merchandising Inc. student organization and the National Retail Federation Student Association.

The DFW area has a large concentration of retail outlets and corporate headquarters (J.C. Penney Co., Pier 1 Imports, The Container Store, Fossil, Zale Corp. and Neiman Marcus, among others). We consult with these business leaders to develop programs and curricula reflecting the region's workforce needs.

Through an interdisciplinary approach and innovative curriculum, you'll learn about merchandising processes, marketing, consumer segments and design architecture in digital channels.

Career Opportunities

Graduates can pursue careers such as:

• E-commerce managers
• E-commerce merchandisers
• Web analytics specialists
• Forecasting and planning specialists
• Usability and A/B testing specialists
• Search engine optimization/search engine marketing managers
• Project managers
• Social media managers
• and many more...

Related Programs

• Digital Retail Merchandising Certificate
• Merchandising B.S.

Similar Areas of Study

• Arts & Design
• Business & Industry

Department

Department of Merchandising and Digital Retailing

Location

Chilton Hall, Room 331

Contact

1155 Union Circle
Denton, Texas

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