Program Overview

Advertising Agency Leadership Certification

Program Overview

The Advertising Agency Leadership Certification is an undergraduate certificate program designed to provide students with the skills and knowledge necessary to succeed in leadership positions in advertising agencies. The program focuses on courses that provide a solid foundation for advertising professionals to lead teams of specialists who work in advertising agencies.

Program Details

• Program type: Certificate
• Format: On Campus, Online, Hybrid
• Estimated time to complete: 2-3 semesters
• Credit Hours: 18

Program Requirements

The program consists of 12 hours of advertising courses plus six specified hours in marketing and management.

Courses

• Advertising Media Strategy (3 hrs)
• Advertising Agency Management (3 hrs)
• Advertising Agency Account Management (3 hrs)
• Advertising Management (3 hrs)
• Communicating in Business (3 hrs)
• Advertising Account Planning (3 hrs)

Program Highlights

• Located within the fifth-largest media market in the country, offering access to numerous outstanding internship opportunities at advertising agencies throughout the Dallas-Fort Worth area.
• Student organizations are regularly recognized as among the best in the nation, providing students with valuable connections, mentorship opportunities, and the chance to learn from alumni and other working professionals.
• Students have the opportunity to participate in supervised, intensive practical experience working with SWOOP, AGENZ, or GRAVITAS, the national advertising campaigns competition.
• Courses cover long-term, high-level strategy planning that can keep clients happy, solve business problems, and help messaging land with the target audience.
• The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top schools for journalism and mass communication, with undergraduate and graduate degree programs that prepare students for careers in advertising and public relations as well as print, digital, photo, and broadcast journalism.

Related Programs

• Advertising Creative Certification
• Advertising Journalism Degree

Similar Areas of Study

• Arts & Design
• Business & Industry
• Communication & Media

School Information

• Frank W. and Sue Mayborn School of Journalism
• Sycamore Hall, Room 206
• University of North Texas
• 1155 Union Circle, Denton, Texas