Program Overview

MBA with a concentration in Marketing Analytics

Program Type

Master of Business Administration (MBA)

Format

• On Campus
• Online
• Hybrid

Estimated Time to Complete

1-3 years

Credit Hours

36

Why Earn a Marketing Analytics Master's?

The M.B.A. in Marketing Analytics is designed to provide an appropriate base of knowledge for entry into the business intelligence or business analytics fields. The program is intended for those students who desire a strong, specialist degree in business analytics that incorporates a solid understanding of both the application and use of business analytics and technology that underlies and facilitates those applications.

Marketable Skills

• Teamwork
• Strategic integration of business subjects
• Quantitative analysis of business situations
• Apply principles of ethical conduct
• Apply knowledge to business situations

MBA with a concentration in Marketing Analytics Highlights

• Evening and online courses allow you to combine coursework with full-time or part-time employment.
• Our faculty are highly regarded for their research interests and excellent teaching. Since many are active professionals in the Dallas – Fort Worth business community, they understand the complex demands of a global industry.
• UNT's G. Brint Ryan College of Business is accredited by AACSB International — The Association to Advance Collegiate Schools of Business, which means it meets or exceeds strict academic standards for excellence in education.
• Our Business Leadership Building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — promotes interaction among students, faculty and industry leaders with its 24 classrooms, and team study rooms.
• Through their research and executive development programs, faculty also routinely interact with major companies and corporations, including DHL, IBM, J.C. Penney, Lockheed Martin, PepsiCo, Verizon and other organizations such as the U.S. Department of Defense.
• By 2026, market analyst jobs are expected to grow 23 percent, which is much faster than the average for most jobs.

MBA with a concentration in Marketing Analytics Courses You Could Take

Advanced Marketing Research and Analytics (3 hrs)

Use of advanced marketing research and analytics in making marketing decisions (e.g., segmentation, targeting, positioning, marketing planning, profitability management, and assessing and ROI of marketing campaigns).

Introduction to Data Analytics (3 hrs)

Provides an introduction to fundamental concepts of data science, including data-informed decision making, research design, data acquisition and management, statistical analysis software and programming, communicating and operationalizing analysis results, and data ethics.

Harvesting, Storing and Retrieving Data (3 hrs)

Provides an introduction to collecting, storing, managing, retrieving and processing datasets. Techniques for large and small datasets are considered, as both are needed in data science applications. Traditional survey and experimental design principles for data collection as well as script-based programming techniques for large-scale data harvesting from third party sources are covered.

Seminar in Business Ethics and Social Responsibility (3 hrs)

Examines the strategic purposes of the firm as both an economic and social entity within the global marketplace. Topics include ethics in business and ethical decision making, corporate social responsibility and corporate citizenship, and stakeholder management, including shareholders, employees, customers, the community, government, and the environment.

Administrative Strategy (3 hrs)

Capstone course providing the integration of functional areas of business administration. Requires students to determine policy at the general- or top-management level. Students address strategic organizational problems and the optimization of the total enterprise. Includes the use of lectures, case analysis and special topics.

Consumer Behavior (3 hrs)

In a marketplace increasingly characterized by enduring consumer relationships, marketers must be acutely aware of the individual and organizational characteristics that foster consumer responses. The identification of changing trends in consumer behavior as applied to domestic and global markets is critical for competitive success in today’s dynamic markets and environments. Students are introduced to models of consumer behavior in consumer exchanges.