Program Overview

Marketing and Professional Selling Degree

Program Overview

The B.B.A. in Marketing with a Concentration in Professional Selling is a cohort-based degree program that prepares a select group of students to prospect and secure the customers that fuel the business cycle - driving production that leads to growth and expansion and funds innovative research.

Program Details

• Program Type: Bachelor of Business Administration (B.B.A.)
• Format: On Campus
• Estimated Time to Complete: 4 years
• Credit Hours: 120

Program Description

Develop effective marketing strategies that support business-to-business sales. The program prepares students to prospect and secure customers, driving production that leads to growth and expansion and funds innovative research.

Why Earn a Marketing and Professional Selling Degree?

• Cohort-Based Program: Students will be part of a cohort that starts and graduates together, building a community of support and encouragement.
• ** Marketable Skills:** Students will develop skills in marketing project management, analytical toolsets, teamwork, marketing financial implication management, and effective presentation skills.

Program Highlights

• Faculty: Outstanding professors, distinguished researchers, and experienced professionals who have been honored by the International Franchise Association Educational Foundation, the Marketing Management Association, and the Academy of Marketing Science.
• Networking Opportunities: Students can network with marketing professionals by participating in the student chapter of the American Marketing Association, the ASCEND Pan Asian Leadership Student Chapter, the Sports Marketing Association, and the Mu Kappa Tau international marketing honor society.
• Research: Faculty research has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Psychology, the Journal of Retailing and the Journal of the Academy of Marketing Science.

Career Opportunities

Graduates will be ready for opportunities at any level of the career ladder, from sales consulting, enterprise sales, and account management to leadership positions such as sales supervisors, district manager, and national account directors.

Program Courses

• Marketing Metrics (3 hrs): Calculate, understand, and interpret fundamental metrics or indicators of performance in marketing contexts.
• Business-to-Business Marketing (3 hrs): Focuses on developing the concepts, skills, and strategies needed to successfully compete in business environments where organizations rather than individual consumers are the customers.
• Professional Selling Analytics (3 hrs): Numbers-based approach to understanding and presenting solutions to provide customer value propositions.
• Advanced Professional Selling (3 hrs): Focuses on building lasting customer partnerships through advanced sales practices.
• Sales Force Design and Management (3 hrs): Emphasis on designing and implementing a sales force strategy for complex business environments.
• Professional Selling (3 hrs): Professional selling principles and practices for business applications.

Department and College Information

• Department of Marketing
• G. Brint Ryan College of Business
• Business Leadership Building, Room 206