MBA with a concentration in Marketing

Program Overview

---

MBA with a concentration in Marketing

Program Type

Master of Business Administration (MBA)

Format

• Online
• Hybrid

Estimated Time to Complete

1-3 years

Credit Hours

36

Program Description

Marketing is more than just selling and promotion, it's strategy. An M.B.A. in Marketing teaches you how leading executives obtain a competitive advantage by aligning key business processes with end-user requirements. It will help you develop a strong analytical and problem-solving foundation, allowing you to respond to complex challenges in the global marketplace.

Why Earn a Marketing Master's?

The Master of Business Administration program in Marketing provides you with the breadth of a traditional M.B.A. coupled with the ability to specialize in marketing. The curriculum is designed to provide you with an excellent conceptual foundation and managerial skills. You can choose a full-time or part-time program leading to the M.B.A. Career opportunities after you complete the program are abundant.

Marketable Skills

• Teamwork
• Strategic integration of business subjects
• Quantitative analysis of business situations
• Apply principles of ethical conduct
• Apply knowledge to business situations

MBA with a concentration in Marketing Highlights

• Evening and online courses allow you to combine coursework with full-time or part-time employment.
• Our faculty are highly regarded for their research interests and excellent teaching. Since many are active professionals in the Dallas – Fort Worth business community, they understand the complex demands of a global industry.
• UNT's G. Brint Ryan College of Business is accredited by AACSB International — The Association to Advance Collegiate Schools of Business, which means it meets or exceeds strict academic standards for excellence in education.
• Our Business Leadership Building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — promotes interaction among students, faculty and industry leaders with its 24 classrooms, and team study rooms.
• Through their research and executive development programs, faculty also routinely interact with major companies and corporations, including DHL, IBM, J.C. Penney, Lockheed Martin, PepsiCo, Verizon and other organizations such as the U.S. Department of Defense.

What Can You do With a Marketing Master's?

Career Possibilities

• Account Manager
• Advertising Executive
• Assistant or Senior Product Manager
• Associate Brand Manager
• Brand Manager
• Buyer
• Customer Affairs Manager
• Director of Business Development
• Manager, Logistics Planning
• Market Researcher
• Marketing Consultant
• Merchandising Analyst
• Merchandising Specialist/Manager
• MIS Project Leader
• New Product Manager
• Public Relations Representative
• Purchasing Agent
• Research Analyst
• Retail Marketing Manger
• Sales Manger

MBA with a concentration in Marketing Courses You Could Take

Advanced Marketing Research and Analytics (3 hrs)

Use of advanced marketing research and analytics in making marketing decisions (e.g., segmentation, targeting, positioning, marketing planning, profitability management, and assessing and ROI of marketing campaigns). Emphasis is on using advanced qualitative and quantitative analysis techniques.

Marketing Metrics for Managers (3 hrs)

Metrics for assessing the financial implications of marketing decisions in the areas of market segmentation, targeting, positioning and in evaluation of marketing plans. Intensive case analysis using real-world data is the primary pedagogical method.

Decision Making in Global Markets (3 hrs)

Emphasis on the rapidly changing nature of global markets and implications for the desirability and potential profitability of these markets. Significant sources of threats and opportunities, along with those internal resources of a firm necessary for coping with these opportunities and threats will form the core material of the course.

Retailing and Marketing Channels (3 hrs)

Critical inquiry into the disruptive forces that impact retailing and supply chain management in an omnichannel environment. Examines the competing experiences and expectations in retail marketing channels in a globally-connected, technology-enabled marketplace.

Seminar in Business Ethics and Social Responsibility (3 hrs)

Examines the strategic purposes of the firm as both an economic and social entity within the global marketplace. Topics include ethics in business and ethical decision making, corporate social responsibility and corporate citizenship, and stakeholder management, including shareholders, employees, customers, the community, government, and the environment.

Consumer Behavior (3 hrs)

In a marketplace increasingly characterized by enduring consumer relationships, marketers must be acutely aware of the individual and organizational characteristics that foster consumer responses. The identification of changing trends in consumer behavior as applied to domestic and global markets is critical for competitive success in today’s dynamic markets and environments. Students are introduced to models of consumer behavior in consumer exchanges.

Program Outline

---

Degree Overview:

The Master of Business Administration (M.B.A.) program with a concentration in Marketing provides students with a comprehensive understanding of marketing principles and practices. It combines the breadth of a traditional M.B.A. with specialized marketing knowledge. The curriculum is designed to equip students with a strong conceptual foundation and managerial skills. The program can be pursued full-time or part-time, leading to an M.B.A. degree. The program aims to help students:

• Develop a strong analytical and problem-solving foundation.
• Gain the skills necessary to respond to complex challenges in the global marketplace.
• Obtain a competitive advantage by understanding how leading executives use marketing strategies.

---

Teaching:

• The program features evening and online courses, allowing students to balance their studies with full-time or part-time employment.
• The faculty is highly regarded for their research interests and teaching excellence.
Many faculty members are active professionals in the Dallas-Fort Worth business community, bringing real-world experience to the classroom.
• The G. Brint Ryan College of Business is accredited by AACSB International, ensuring high academic standards.
• The Business Leadership Building, with its sustainable design and facilities, promotes interaction among students, faculty, and industry leaders.
• Faculty members engage with major companies and corporations through research and executive development programs, providing students with valuable industry connections.

---

Careers:

The program prepares students for a variety of marketing-related careers, including:

• Account Manager
• Advertising Executive
• Assistant or Senior Product Manager
• Associate Brand Manager
• Brand Manager
• Buyer
• Customer Affairs Manager
• Director of Business Development
• Manager, Logistics Planning
• Market Researcher
• Marketing Consultant
• Merchandising Analyst
• Merchandising Specialist/Manager
• MIS Project Leader
• New Product Manager
• Public Relations Representative
• Purchasing Agent
• Research Analyst
• Retail Marketing Manager
• Sales Manager

---

Other:

• The program emphasizes the importance of teamwork, strategic integration of business subjects, quantitative analysis of business situations, ethical conduct, and applying knowledge to real-world business situations.
• The online M.B.A. program with a concentration in marketing was ranked 5th in the nation for affordability by MastersProgramsGuide.com.
• The program offers a variety of courses, including:
• Advanced Marketing Research and Analytics
• Marketing Metrics for Managers
• Decision Making in Global Markets
• Retailing and Marketing Channels
• Seminar in Business Ethics and Social Responsibility
• Consumer Behavior