Program Overview

Marketing Ph.D.

Program Overview

The University of North Texas' G. Brint Ryan College of Business offers a Marketing Ph.D. program that trains students to think about marketing problems faced by several companies across time horizons. The program is designed to provide knowledge, skills, and experiences that facilitate the doctoral student's ability to develop high-quality research that advances marketing theory and practices.

Program Details

• Program Type: Doctoral Degree
• Major: Marketing
• Format: On Campus
• Estimated Time to Complete: 4 years
• Credit Hours: 60

Program Highlights

• The Ryan College of Business is accredited by AACSB International — The Association to Advance Collegiate Schools of Business.
• Students are individually evaluated by the Degree Program Committee to design an emphasis that meets their particular needs and interests.
• The program is a full-time in-resident research-based program, and students participate in teaching and research in the department.
• Faculty are world leaders in their respective areas and routinely interact with major companies and corporations through their research and executive development programs.

Marketable Skills

• Application of standard research methods
• Conduct and report business research
• Knowledge of core business disciplines
• Pedagogical practices
• Business research communication

Courses

• Seminar in Advanced Consumer Behavior (3 hrs)
• Seminar in Marketing Strategy (3 hrs)
• Supply Chain Strategy (3 hrs)
• Systems Theory and Experimentation (3 hrs)
• Seminar in Consumer Psychology (3 hrs)
• Seminar in Marketing Thought (3 hrs)

Career Opportunities

Over the past 10 years, all graduates have found employment in academia, ranging from teaching colleges to research-intensive universities, both in the United States and abroad.

Related Programs

• Marketing Master's
• Marketing Analytics Master's

Similar Areas of Study

• Business & Industry
• Communication & Media

Department Information

• G. Brint Ryan College of Business
• Department of Marketing
• Business Leadership Building, Room 338A