Program Overview

Hospitality and Tourism Data Analytics Master's

Program Overview

The Master of Science degree in Hospitality & Tourism Data Analytics (HTAN) provides students a new path in combining theory with applications to meet the increasing need for highly skilled hospitality/tourism data analysts. Students will learn how to analyze the growing amount of data confronting the industry and transform it into usable information for decision-making.

Program Details

• Program Type: Master of Science (M.S.)
• Format: On Campus, Online
• Estimated Time to Complete: 1.5-2 years
• Credit Hours: 30

Why Earn a Master's in Hospitality and Tourism Data Analytics?

Our courses are taught by knowledgeable and supportive faculty members with diverse educational and professional backgrounds. Faculty are actively involved in research involving data analytics, hospitality and tourism operations, legal and regulatory aspects, marketing of hospitality and tourism services, sustainability, information technology and global consumer issues impacting the hospitality and tourism industries.

As a student in our program, you'll be tasked with solving complex problems, communicating effectively and creating new business strategies.

Marketable Skills

• Advance knowledge of industry trends
• Apply data research and analysis methods
• Develop effective solutions for challenges facing today's businesses
• Strategic planning for hospitality, tourism and restaurant industries
• Evaluate organization growth and efficiency of processes

Program Highlights

You’ll examine critical subjects that the industry will face in the future, including changing demographics of the workforce and consumers; technology; quality management; entrepreneurship; restaurant and hotel development from concept to operation; impact of tourism on the global economy; legal requirements in lodging and restaurant management; human resources and maximizing industry profits.

Our courses are taught by experienced faculty members who actively research hotel and restaurant operations, laws and regulations, profitability and consumer issues.

As a graduate student, you can take advantage of networking and job opportunities with an active industry board of governors, an extensive annual Hospitality Career Expo and other professional events.

Financial assistance and scholarships from national, state, university and college resources are available to Hospitality Management majors. You may apply for competitive scholarships, teaching assistantships and teaching fellowships from the College of Merchandising, Hospitality and Tourism.

Career Outlook

An M.S. in Hospitality and Tourism Data Analytics will prepare you for a career in:

• Lodging management
• Restaurant management
• Resort management
• Tourism management
• Data analytics
• Research and development
• Consulting
• Higher education

Program Courses

• Global Tourism Systems (3 hrs) In-depth analysis of the global travel and tourism industries from a systems perspective. Models of tourism system used as methodological tools to understand this complex global industry. Topics include historical, contemporary and future effects of travel and tourism as related to social, economic, cultural and environmental issues.
• SMART Destination (3 hrs) Focuses on managing destination in the tourism and hospitality industry in a competitive manner through scientific data-driven methods. Emphasis includes big data, demand analytics, experience analytics, geoanalytics, web and social media analytics, benchmarking analysis and impact analysis.
• Survey of Beverages in the Hospitality Industry (3 hrs) Examination of wines, beers and distilled spirits with a focus on vinicultural techniques, beer and distilled spirit production and classification, styles of wine and other beverages and theory of wine and food pairing.
• International Sustainable Tourism (3 hrs) Examines the philosophy, concepts and attitudes prevalent in practices of sustainable tourism in global destinations. Emphasizes the social/cultural, environmental and economic elements of sustainable tourism development.
• Advanced Convention and Event Management (3 hrs) Focus on meeting, exhibition, event and convention industry. Topics include planning, designing, managing and evaluating small to large events; applying industry professional standards and the impacts of event management on operations. Addresses the major trends and successful practices in event management.
• Strategic Management in the Hospitality Industry (3 hrs) Focus on meeting, exhibition, event and convention industry. Topics include planning, designing, managing and evaluating small to large events; applying industry professional standards and the impacts of event management on operations. Addresses the major trends and successful practices in event management.