Program Overview

Public Relations

Overview

Our public relations program incorporates public opinion research, persuasive writing, graphics, working with the media and ethical responsibility, while examining public relations strategies and techniques through case study.

Program Details

Bachelor of Arts

Our faculty members provide practitioner and theorist perspectives, while the program teaches students how to create and implement strategic public relations programs and offer everyday counsel to management. We emphasize writing, critical thinking and interpersonal skills while strongly recommending internships.

Outcomes

• Apply critical research methods for solving public relations problems
• Demonstrate an ability to plan, strategize and implement public relations writing skills in a variety of public relations materials and channels including print, broadcasting, digital and social media
• Demonstrate an understanding of the process of public relations program development and implementation
• Demonstrate an understanding of the nature and role of public relations, the history and development of the field, ethics and legal consideration, theories and principles underlying PR practices and the societal forces affecting the profession and its practice

Career Opportunities

• Account management
• Media
• Public affairs
• Business and industry
• Non-profit organizations
• Politics
• Social media
• Cause of product marketing

Program Resources

The Oswego Guarantee

• Timely course offerings
• High touch connections to alumni
• Small student to faculty ratio
• Limited room & board increases each year

Internships

Learn what it's like to work in a professional setting while still in school.

Where Our Students Have Interned

• Burson-Marsteller
• CBS News
• Late Night with Conan O'Brien
• New York Yankees

Co-Ops

Apply for this full-time, paid integrated learning experience that allows you to gain hands on experience in a professional environment.