Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Management | Marketing | Retail Management
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
This program explores consumer behavior through a multidisciplinary lens, combining theories from various fields to understand consumer choices and their impact on society. Students engage in hands-on case studies to analyze the influence of technology, globalization, and sustainability on retail. Graduates have found success in companies like Nordstrom and Macy's, demonstrating the program's focus on developing professionals who can critically analyze consumer behavior and drive retail profitability.
Program Outline
Careers:
Graduates have found successful careers at companies like Nordstrom, Panera Bread and Macy's.
Other:
- Students explore the science of consumer behavior, combining theories from anthropology, sociology, psychology, economics and neuroscience to understand how consumers choose products —and how those choices affect the development of society and culture.
- Through hands-on case studies, you'll evaluate the impact of technology, globalization, sustainability, green building, social media and merchandise storage and handling.
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