Business Analytics, MSc

Program Overview

Through a combination of statistical analysis, business knowledge, and technology, the program prepares graduates for roles such as data analysts, business intelligence managers, and strategic planners in various industries.

Program Outline

MSc Business Analytics - University of Greenwich

Degree Overview:

The MSc in Business Analytics is designed to equip professionals with the skills and knowledge needed to thrive in today's data-driven business environment. It addresses the growing demand for analytical expertise across various industries, offering students a competitive advantage in their careers. The program focuses on the intersection of business knowledge, statistical analysis, and cutting-edge technology, preparing students to navigate the data-driven landscape effectively.

Objectives:

• Gain a deep understanding of leveraging data for strategic decision-making, operational optimization, and gaining a competitive edge.
• Develop technical expertise, business acumen, and analytical thinking.
• Prepare for roles such as data analysts, business intelligence managers, consultants, and strategic planners.

Outline:

Full-time (Year 1):

• Compulsory Modules:
• Business Analytics Project (45 credits)
• Foundations of Scholarship for Business Analysts
• Fundamentals of Business (10 credits)
• Innovation Strategy (15 credits)
• Big Data Analysis and Visualisation (10 credits)
• Data Mining for Business (15 credits)
• Digital Economy, Tools, and Techniques (15 credits)
• Ethical and Legal Aspects of Business Analytics (15 credits)
• Programming Fundamentals for Business Analytics (10 credits)
• Machine Learning (15 credits)
• Web and Social Media Analytics (15 credits)
• Business Statistics (15 credits)

Assessment:

• Assessment Methods:
• Examinations
• Individual and group presentations
• Project work
• Individual online journals
• Coursework
• Dissertation
• Feedback:
• Feedback on assignments is provided within 15 days.
• Examination results are available within 15 days.

Teaching:

• Teaching Methods:
• Lectures
• Seminars
• Hands-on projects
• Real-world case studies
• Internships with leading organizations
• Faculty:
• Accomplished academics and industry experts with vast experience in business network analysis, business management, and strategy.
• Teaching is informed by research and consultancy work.

Careers:

• Potential Career Paths:
• Data analysts
• Business intelligence managers
• Consultants
• Strategic planners
• Opportunities:
• Strong industry connections provide valuable mentorship, internships, and potential job prospects.
• Outcomes:
• Graduates pursue management careers in multinational companies, non-government and public sector organizations, small and medium enterprises in international trade, and local or central government.
• Alumni have joined companies such as ABN AMRO, Accenture, CNN, Hertz, and Kerry Group.

Other:

• The program is offered at the Greenwich Campus, a UNESCO World Heritage Site.
• The Business School Employability team provides support for two years after graduation, including CV and cover letter tips, interview support, careers fairs, and mentoring.
• Students can participate in the Enterprise Challenge, which rewards student entrepreneurship and innovation.
• Big Picture Seminars with senior executives from organizations such as Northern Trust and Barclays are held to share insights and experience.
• Students can join the Business Society.

• Home: £11,550
• International: £18,150