Program Overview

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Digital Marketing and Advertising, BA Hons

Gain the skills you need for a career in advertising and digital marketing communications.

This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on digital marketing, advertising, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich digital marketing and advertising graduates have gone on to work at Google, Disney, Coca Cola and OgilvyOne.

UCAS points

112 (view full requirements)

Course/institution codes

NN35 G BA/MC

Interested in a different year?

Select your preferred year of entry

• 2026/27

to view up to date information.

School

Management and Marketing

Location

Greenwich Campus

Duration

• 3 years full-time
• 6 years part-time
• 4 years sandwich

Start month

September

Home/international fees 2025/26

£9,535 /£17,500

What you should know about this course

• In London, we’re ranked 4th overall for Marketing and joint 3rd for graduate prospects in Marketing (2025 Complete University Guide).
• Enjoy our stunning campus in a great London location - we’re just across the river from Canary Wharf and handy for the City and wider business London.
• Step closer to your dream career with our great employability support.
• Entrepreneur-minded? Get help from our ‘Generator’ to transform your business idea into reality - from the ground up they can help you start, scale and grow your idea.

Accredited by the CIM

• The Department for Education has indicated that it intends to raise the Home tuition fee limit from £9,250 to £9,535 for 2025/26.

Home tuition fee limits: Find out more

What you will study

Full time

Part time

Sandwich

• Full time
• Part time
• Sandwich

Year 1

Students are required to study the following compulsory modules.

• Introduction to Advertising (15 credits)
• Brand Management (15 credits)
• Creative Toolbox (15 credits)
• Digital Marketing 101 (15 credits)
• Financial Planning for Marketers (15 credits)
• Fundamentals of Marketing (15 credits)
• Introduction to Public Relations (15 credits)
• Personal and Professional Development
• The Sustainable and Ethical Marketer (15 credits)

Year 2

Students are required to study the following compulsory modules.

• Advertising in a Global Context (15 credits)
• Consumer Behaviour and Culture (15 credits)
• Creative Project (15 credits)
• Digital Advertising Campaigns (15 credits)
• Digital Customer Experience (15 credits)
• Social Listening (15 credits)
• Social Media and Planning (15 credits)
• Integrated Marketing Communications Management (15 credits)

Year 3

Students are required to study the following compulsory modules.

• Digital Innovation (15 credits)
• ESG in Practice (15 credits)
• Branding in Virtual Worlds (15 credits)
• Digital Marketing Strategy (15 credits)
• Marketing Data Analytics (15 credits)

Students are required to choose 45 credits from this list of options.

• Consultancy Project (30 credits)
• Advertising and Social Media Strategy (15 credits)
• Dissertation (30 credits)
• Sponsorship and Influence (15 credits)

Year 1

Students are required to study the following compulsory modules.

• Brand Management (15 credits)
• Creative Toolbox (15 credits)
• Fundamentals of Marketing (15 credits)
• Personal and Professional Development
• The Sustainable and Ethical Marketer (15 credits)

Year 2

Students are required to study the following compulsory modules.

• Foundations of Scholarship and Research Methods (15 credits)
• Introduction to Advertising (15 credits)
• Financial Planning for Marketers (15 credits)
• Introduction to Public Relations (15 credits)

Year 3

Students are required to study the following compulsory modules.

• Consumer Behaviour and Culture (15 credits)
• Creative Project (15 credits)
• Digital Advertising Campaigns (15 credits)
• Integrated Marketing Communications Management (15 credits)

Year 4

Students are required to study the following compulsory modules.

• Advertising in a Global Context (15 credits)
• Digital Customer Experience (15 credits)
• Social Listening (15 credits)
• Social Media and Planning (15 credits)

Year 5

Students are required to study the following compulsory modules.

• ESG in Practice (15 credits)
• Digital Marketing Strategy (15 credits)
• Marketing Data Analytics (15 credits)

Students are required to choose 15 credits from this list of options.

• Advertising and Social Media Strategy (15 credits)
• Sponsorship and Influence (15 credits)

Year 6

Students are required to study the following compulsory modules.

• Digital Innovation (15 credits)
• Branding in Virtual Worlds (15 credits)

Students are required to choose 30 credits from this list of options.

• Consultancy Project (30 credits)
• Dissertation (30 credits)

Year 1

Students are required to study the following compulsory modules.

• Introduction to Advertising (15 credits)
• Brand Management (15 credits)
• Creative Toolbox (15 credits)
• Digital Marketing 101 (15 credits)
• Financial Planning for Marketers (15 credits)
• Fundamentals of Marketing (15 credits)
• Introduction to Public Relations (15 credits)
• Personal and Professional Development
• The Sustainable and Ethical Marketer (15 credits)

Year 2

Students are required to study the following compulsory modules.

• Advertising in a Global Context (15 credits)
• Consumer Behaviour and Culture (15 credits)
• Creative Project (15 credits)
• Digital Advertising Campaigns (15 credits)
• Digital Customer Experience (15 credits)
• Social Listening (15 credits)
• Social Media and Planning (15 credits)
• Integrated Marketing Communications Management (15 credits)

Year 3

Students are required to study the following compulsory modules.

• Business Placement (One year) (30 credits)
• Work Placement (Business School)

Year 4

Students are required to study the following compulsory modules.

• Digital Innovation (15 credits)
• ESG in Practice (15 credits)
• Branding in Virtual Worlds (15 credits)
• Digital Marketing Strategy (15 credits)
• Marketing Data Analytics (15 credits)

Students are required to choose 45 credits from this list of options.

• Consultancy Project (30 credits)
• Advertising and Social Media Strategy (15 credits)
• Dissertation (30 credits)
• Sponsorship and Influence (15 credits)

Entry requirements

UK citizens and permanent residents

• 112 UCAS Tariff points. We accept A Levels, T Levels, BTECs, Access to HE and all other qualifications with UCAS Tariff points.

We make Contextual offers to this programme. Applicants that meet specific eligibility criteria will be made a contextual offer with a reduced tariff of up to 16 UCAS Tariff points. Other entry requirements such as GCSEs, Interview, etc., will still need to be met. For further information, please see our Contextual Admissions policy.

International entry requirements

The University of Greenwich accepts a broad range of international qualifications for admission to our courses.

For detailed information on the academic and English language requirements, please find your country in our directory.

Alternatively, please contact us at .

How you will learn

Teaching

Learning takes place through a combination of timetabled learning and independent study.

You can view more information about how each module is taught within our 'What you will study' section.

Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.

Class sizes

Average intake per year is 10-20. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.

Independent learning

Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.

You can use Stockwell Street library and online resources to support further reading and research.

Overall workload

Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.

In addition, during the week you can also:

• Attend additional support classes in some modules
• Attend guest lectures from industry experts
• Take part in employability and enterprise workshops
• Join the Marketing society and other student societies.

Assessment

You can view how each module is assessed within our 'What you will study' section.

Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.

Feedback summary

We aim to provide feedback on assignments and to release examination results within 15 working days.

Dates and timetables

The academic year runs from September to June.

Full teaching timetables are not usually available until term has started. For any queries, please use our contact form.

Fees and funding

Tuition fees

Cohort | Full time | Part time | Distance learning
---|---|---|---
Home* | £9,535 | £2,384 per 30 credits | N/A
International | £17,500 | £4,375 per 30 credits | N/A

University is a great investment in your future. English-domiciled graduate annual salaries were £10,500 more than non-graduates in 2023 - and the UK Government projects that 88% of new jobs by 2035 will be at graduate level.

(Source: DfE Graduate labour market statistics: 2023/DfE Labour market and skills projections: 2020 to 2035).

Fees information

• The Department for Education has indicated that it intends to raise the Home tuition fee limit from £9,250 to £9,535 for 2025/26.

Home tuition fee limits: Find out more

Other costs

Further costs may include (but are not limited to):

• Resources: you may need to purchase books for your studies, as well as specific computer software. Our Stockwell Street library offers a extensive range of books for loan, as well as access to journals and digital resources.
• Field Trips: If there are any field trips, students may need to pay their travel costs.

Scholarships and bursaries

We offer a wide range of financial help including scholarships and bursaries.

The Greenwich Bursary

This bursary is worth £700 for new undergraduate students with a low household income, entering Year 0 or 1 who meet the eligibility criteria.

The Greenwich Bursary

EU Bursary

Following the UK's departure from the European Union, we are supporting new EU students by offering a substantial fee-reduction for studying.

The EU bursary

Financial support

We want your time at university to be enjoyable, rewarding, and free of unnecessary stress, so planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Funding your studies

Careers and placements

Will I have a work placement?

Work placements are optional, and you are responsible for arranging your placement with support from the university. Previous Greenwich Business School students have secured their placement year with organisations such as the NHS, Nomura, RSK, Charlton Athletic, Disney, Enterprise Rent-A-Car and more.

How long is my placement?

Sandwich placements are 9-12 months of full-time paid work. A sandwich year is taken between the second and third years of study.

What are the financial arrangements?

Sandwich placements are usually paid at competitive rates for entry level roles in your chosen industry. The Employability Service will only promote paid opportunities to you.

What sort of careers do graduates pursue?

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

For an outstanding alumni career profile, see Trevor Goul-Wheeker.

Are internships available?

The University’s Employability Team may advertise internship opportunities which are made available to the University and which the team feel are appropriate for University of Greenwich students. Internships are usually shorter opportunities ranging from 5 working days to 6 months and may be part-time or full-time. Depending on the nature and duration of the internship it may be something that can be done alongside study or it may be something that can only be done over the summer. If your internship is eligible, you can receive a Certificate of Industrial Studies.

Do you provide employability services?

Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more. Their service is free and tailored to ensure you have access to the best career opportunities. Find out more at:

Accommodation

Greenwich

Living in halls of residence is a great way to make new friends and get into the social side of university life. With four great locations, all minutes away from the campus and the centre of historic Greenwich , you will be at the heart of one of the most beautiful university settings in the UK.

Rooms start at £146.30/wk and include Wi-Fi, utility bills, access to our on-campus gym and 24-hour security - and just a 10-minute train journey to central London. Students based at our Greenwich campus can also choose to live the Student Village at Avery Hill, which is only a short ride on our free shuttle bus.

Accommodation pages

Support and advice

Academic skills and study support

Access study skills support through your academic tutor, our subject librarians and our online academic skills centre.

Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.

We also offer a range of activities to support you throughout your studies during GRE Fest, which includes several workshops that support our students and provide useful information.

All students will also be assigned an academic tutor as the first point of contact for any academic queries.

Support from the department

At Greenwich Business School, you can access comprehensive support through our dedicated teams. The GBS Student Support team handles course-related matters via the Digital Student Centre.

Our Faculty Student Advisors (FSAs) provide pastoral and welfare support to first-year students.

Interested in starting your own business? Our Generator Team helps students start and grow businesses, The Generator also runs the Enterprise Challenge and #GreHacks competition annually.

Visit our student helpdesk in Queen Mary Building (Room 240) Monday to Friday, 9am-5pm, for in-person assistance.

Do you provide employability services?

Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more. Their service is free and tailored to ensure you have access to the best career opportunities. Find out more at:

Not quite what you were looking for?

We've got plenty of other courses for you to choose from. Browse our undergraduate courses or check our related courses below.....

Marketing and advertising at the University of Greenwich

From taking your first steps in marketing as an undergraduate, to building your digital marketing or marketing management skills at master’s level, we’ve a course for you.

Visit our marketing and advertising degrees page.

Digital Marketing Suite

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Opened in late 2023, our Digital Marketing Suite is designed for students on certain modules on a number of our marketing degrees. With the digital tools it offers, it’s a great space for working together, getting hands-on and diving into marketing.

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