Program Overview

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Business with Marketing, BA Hons

Overview

Our business and marketing degree will give you broad business skills, including project management and strategic thinking, plus a thorough grounding in marketing.

Course Details

Course/institution codes

N1NN G BA/BWM

Location

Greenwich Campus

Duration

1-2 years full-time

Start month

September

Home* fees 2025/26

£9,535

What You Should Know About This Course

• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London.
• Greenwich is ranked joint 3rd in London in Marketing for graduate prospects (Complete University Guide 2025)
• Greenwich is ranked 4th overall in London in Marketing (Complete University Guide 2025)
• This programme equips you with the knowledge and skills to create effective marketing strategies, analyse consumer behaviour, and navigate the digital marketing landscape.
• You'll have the opportunity to work with business professionals and/or local communities on live projects.

What You Will Study

Year 2

• Project Planning and Management (30 credits)
• Future Paths
• Customer Insight (15 credits)
• Marketing Research (15 credits)
• Designing Persuasive Communication (15 credits)
• Marketing Management and Sales Techniques​ (15 credits)
• Operations Management (30 credits)

Year 3

• Managing Strategy (30 credits)
• Contemporary Issues in Marketing (30 credits)
• Creative Content Strategy (15 credits)
• Social and Sustainable Marketing (15 credits)

Students are required to choose 30 credits from this list of options.

• Final Year Project: Consultancy Project (30 credits)
• Business Creation Project (30 credits)
• Thematic Independent Studies (30 credits)

Entry Requirements

UK citizens and permanent residents

• Year 2 Entry: An overall average of 55% with 120 credits at Level 4 and no failed or referred modules.
• Year 3 Entry: An overall average of 55% with 120 credits at Level 4, 120 credits at Level 5 and no failed or referred modules.

How You Will Learn

Teaching

Learning takes place through a combination of timetabled learning and independent study.

Class sizes

Contact us for details.

Independent learning

Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.

Overall workload

Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.

Assessment

You can view how each module is assessed within our 'What you will study' section.

Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.

Fees and Funding

Tuition fees

Cohort | Full time | Part time | Distance learning
---|---|---|---
Home* | £9,535 | N/A | N/A

Other costs

Further costs may include (but are not limited to):

• Resources: you may need to purchase books for your studies, as well as specific computer software. Our Stockwell Street library offers a extensive range of books for loan, as well as access to journals and digital resources.
• Field Trips: If the degree offers any field trips, students may need to pay their travel costs.

Scholarships and bursaries

We offer a wide range of financial help including scholarships and bursaries.

The Greenwich Bursary

This bursary is worth £700 for new undergraduate students with a low household income, entering Year 0 or 1 who meet the eligibility criteria.

Careers and Placements

What sort of careers do graduates pursue?

Career opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises and business start-up.

Are internships available?

The University’s Employability Team may advertise internship opportunities which are made available to the University and which the team feel are appropriate for University of Greenwich students. Internships are usually shorter opportunities ranging from 5 working days to 6 months and may be part-time or full-time. Depending on the nature and duration of the internship it may be something that can be done alongside study or it may be something that can only be done over the summer. If your internship is eligible, you can receive a Certificate of Industrial Studies.

Do you provide employability services?

Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more. Their service is free and tailored to ensure you have access to the best career opportunities. Find out more at:

Accommodation

Greenwich

Living in halls of residence is a great way to make new friends and get into the social side of university life. With four great locations, all minutes away from the campus and the centre of historic Greenwich , you will be at the heart of one of the most beautiful university settings in the UK.

Rooms start at £146.30/wk and include Wi-Fi, utility bills, access to our on-campus gym and 24-hour security - and just a 10-minute train journey to central London. Students based at our Greenwich campus can also choose to live the Student Village at Avery Hill, which is only a short ride on our free shuttle bus.

Support and Advice

Academic skills and study support

Access study skills support through your academic tutor, our subject librarians and our online academic skills centre.

Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.

We also offer a range of activities to support you throughout your studies during GRE Fest, which includes several workshops that support our students and provide useful information.

All students will also be assigned an academic tutor as the first point of contact for any academic queries.

Support from the department

At Greenwich Business School, you can access comprehensive support through our dedicated teams. The GBS Student Support team handles course-related matters via the Digital Student Centre.

Our Faculty Student Advisors (FSAs) provide pastoral and welfare support to first-year students.

Interested in starting your own business? Our Generator Team helps students start and grow businesses, The Generator also runs the Enterprise Challenge and #GreHacks competition annually.

Do you provide employability services?

Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more. Their service is free and tailored to ensure you have access to the best career opportunities. Find out more at: