Program Overview

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Graphic and Digital Design, BA Hons

Our graphic and digital design degree takes a practical and theoretical approach to design to prepare you for careers in the creative industries.

On our graphic and digital design degree, you will study topics such as typography and graphic design, branding and advertising, fine art, photography, data visualisation and the moving image. Technical workshops and other practical elements of the course will boost your creativity and help you master various aspects of design technology.

Popular career options for our graphic and digital design graduates include roles in creative agencies, particularly those specialising in print, publishing, packaging, branding and interaction design, as well as those focused on animation and the moving image.

UCAS points

112 (view full requirements)

Course/institution codes

W210 G BA/GDD

Interested in a different year?

Select your preferred year of entry to view up to date information.

School

Design

Location

Greenwich Campus

Duration

• 3 years full-time
• 4 years part-time
• 4 years sandwich

Start month

September

Home/international fees 2025/26

£9,535 / £17,500

What you should know about this course

• The course provides a thorough grasp of design in line with change in the creative industries.
• It balances design creativity with the latest technology. Explore different media and develop specialist skills in line with your own interests.
• Specialist areas are available in branding and advertising, fine art, information and interaction design, data visualisation and moving image.
• Develop excellent communication skills and creative aesthetics in graphic and digital design and similar fields.
• Gain insight beyond coding and acquire the tools and understanding of how a digital project works.

What you will study

Full time

• Year 1:
  • Graphic Design Principles (30 credits)
  • Typographic Studies (30 credits)
  • Experimental Studio Practices (30 credits)
  • Art and Design in Context (30 credits)
• Year 2:
  • Graphic Design in Branding and Advertising (30 credits)
  • Narrative and Sequence (15 credits)
  • Creative Professional Practice (15 credits)
  • Interdisciplinary Spaces (30 credits)
  • Critical Practice-Research (30 credits)
• Year 3:
  • Design Research Project (60 credits)
  • Professional Practice and Portfolio (30 credits)
  • Design Engagement (30 credits)

Part time

• Year 1:
  • Graphic Design Principles (30 credits)
  • Experimental Studio Practices (30 credits)
  • Art and Design in Context (30 credits)
• Year 2:
  • Typographic Studies (30 credits)
  • Narrative and Sequence (15 credits)
  • Creative Professional Practice (15 credits)
  • Critical Practice-Research (30 credits)
• Year 3:
  • Graphic Design in Branding and Advertising (30 credits)
  • Interdisciplinary Spaces (30 credits)
  • Design Engagement (30 credits)
• Year 4:
  • Design Research Project (60 credits)
  • Professional Practice and Portfolio (30 credits)

Sandwich

• Year 1:
  • Graphic Design Principles (30 credits)
  • Typographic Studies (30 credits)
  • Experimental Studio Practices (30 credits)
  • Art and Design in Context (30 credits)
• Year 2:
  • Graphic Design in Branding and Advertising (30 credits)
  • Narrative and Sequence (15 credits)
  • Creative Professional Practice (15 credits)
  • Interdisciplinary Spaces (30 credits)
  • Critical Practice-Research (30 credits)
• Year 3:
  • CPDA Professional Practice Placement
• Year 4:
  • Design Research Project (60 credits)
  • Professional Practice and Portfolio (30 credits)
  • Design Engagement (30 credits)

Entry requirements

UK citizens and permanent residents

• 112 UCAS Tariff points. We accept A Levels, T Levels, BTECs, Access to HE and all other qualifications with UCAS Tariff points.
• Contextual Admissions: We make Contextual offers to this programme. Applicants that meet specific eligibility criteria will be made a contextual offer with a reduced tariff of up to 16 UCAS Tariff points. Other entry requirements such as GCSEs, Interview, etc., will still need to be met.

International entry requirements

• The University of Greenwich accepts a broad range of international qualifications for admission to our courses.
• For detailed information on the academic and English language requirements, please find your country in our directory.

Fees and funding

Tuition fees

• Cohort | Full time | Part time | Distance learning
  • Home* | £9,535 | £2,384 per 30 credits | N/A
  • International | £17,500 | £4,375 per 30 credits | N/A

Other costs

• Trips: Any compulsory field trips are funded by the school.
• Resources: For Architecture, Landscape and Design courses, you will produce portfolios of large format plots plus CNC/3D printed models etc. Costs will vary but could reach £250 a year for printing, £100 for model making, and £50 for visiting the sites.
• Software: We provide Adobe software and Lynda.com online video tutorials. You will also have access to Nvivo, SPSS Modeler and SPSS Amos. Any licenses for software outside of our range will come at your own cost.

Careers and placements

Will I have a work placement?

• This course is available in in sandwich mode, which means you can take a year to work in industry between your second and final years of study. Sandwich placements are relevant to your degree subject and are paid roles.
• We also have two dedicated modules that address professional practices, connection and exposure to industry, establishing networks, and development of design portfolios and materials for seeking professional placements and employment.

How long is my placement?

• Sandwich placements last for between 9-13 months. Work-based learning module placements are normally one day a week for either one or two terms depending on the number of credits available from the module.

What are the financial arrangements?

• Sandwich placements are paid roles whereas work-based learning module placements are normally unpaid.

What sort of careers do graduates pursue?

• You could pursue careers in fields related to digital and graphic design. Your skills will be well-suited to agencies specialising in print, publishing, packaging, branding, and interaction design, advertising agencies, or agencies specialising in animation.
• You could also explore careers involving web and mobile app design, creative direction and management, editorial design, visual communication and signage.

Support and advice

Academic skills and study support

• We want you to make the most of your time with us. You can access study skills support through your tutor, our subject librarians, and our online academic skills centre.
• Where appropriate, we provide support in academic English and mathematics. If you need to use particular IT packages for a specific module, we provide training for this.

Do you provide employability services?

• Employability activities take place all the time at Greenwich and students are encouraged to take part in as many opportunities as possible. The central Employability and Careers Service provides support for students preparing to apply for placements and graduate roles, such as CV clinics, mock interviews and employability skills workshops. In addition, your School has a dedicated Employability Officer who will be organising work-related activities throughout the year which will help you to build you industry knowledge and networks.