Program Overview

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Program Overview

The University of Strathclyde offers a BA Joint Honours degree in Marketing and Psychology. This program allows students to develop skills for a variety of marketing and management careers, as well as study the science of behavior and the reasons for differences between individuals.

Key Facts

• UCAS Code: NC58
• Study abroad: Exchange partnerships with universities worldwide
• Second-year entry: May be available to suitably-qualified students

Why This Course?

This course helps students develop skills for marketing and psychology careers. The Department of Marketing at Strathclyde is recognized as one of the leading centers of marketing education and research in the UK. In psychology, students study human behavior, including learning, memory, personality, and social influences.

Course Content

The course covers a range of topics, including:

• Introduction to Marketing & Entrepreneurship
• Introduction to Economics and Business Analysis & Technology
• Introduction to Finance and Financial Analysis
• Introduction to International Business
• Introduction to Tourism Studies and Managing People
• Academic Skills
• Management Development Programme 1

Marketing

In the second year, students take modules in marketing, including:

• Services & Retail Marketing
• Understanding Consumers & Markets

In the third year, students take modules such as:

• Marketing Communications in the Digital Age
• Strategic Marketing in an International Context

In the fourth year, students can choose from a range of elective classes, including:

• Brand Management
• Social Marketing
• Advances in Consumer Behaviour
• Managing Customer Relationships
• International Business Management
• Sports Marketing
• Sustainability, Marketing & Society

Psychology

In the first year, students take Psychology 1a and 1b, which cover topics such as learning theory, developmental psychology, and biological psychology.

In the second year, students take modules such as:

• Cognition & Neuropsychology
• Introduction to Research Design & Analysis
• Social & Health Psychology

In the third year, students take modules such as:

• Research Methods in Psychology
• Individual Differences
• Cognition
• Development
• Psychobiology
• Social Psychology

In the fourth year, students can choose from a range of elective classes, including:

• Cross-cultural Psychology
• Psychology of Mental Health
• Critical Thinking and Common-sense Reasoning
• Belief and Anomalistic Experience
• Psychology and Ageing
• Psychological Assessment
• Psychology of Physical Activity
• Evolutionary Approaches to Human Mate Preferences
• Considering Sleep Through the Behavioural Lens
• Neuropsychology of Ageing and Dementia
• Theory and practice of learning and cognition

Learning & Teaching

Teaching is over two semesters in blocks of 12 weeks, with classes taught through lectures, tutorials, and seminars, alongside team-based projects, online materials, practical labs, online wikis, problem-based learning, and interactive sessions using personal response systems.

Assessment

The majority of classes involve a final unseen exam, which is normally at the end of the semester. This is normally supplemented by one or more forms of individual and/or group coursework.

Entry Requirements

• Highers: AAAA/AAABB (1st sitting), AAAABB (2nd sitting)
• A Levels: ABB-BBB
• International Baccalaureate: 32-30
• HNC/HND: Relevant HNC/HND, A in Graded Units

Fees & Funding

• Scotland: £1,820
• England, Wales & Northern Ireland: £9,535
• International: £21,550
• University preparation programme fees: International students can find out more about the costs and payments of studying a university preparation programme at the University of Strathclyde International Study Centre.

Careers

Graduates who specialize in marketing have excellent business awareness and can analyze and present information with good communication skills. They find jobs in drinks, finance, and service sectors with roles including brand manager, media executives, and retail buyers. Psychology graduates can continue their studies to become professional psychologists and work in areas such as clinical, educational, occupational psychology, or research. Among the range of other possible careers are teaching, human resource management, careers guidance, social work, market research, recruitment consultancy, counseling, management, and professional positions throughout the private and public sectors.