Program Overview

Program Overview

The University of Strathclyde offers a BA Joint Honours degree in Human Resource Management and Marketing. This program is designed to provide students with a comprehensive understanding of human resource management and marketing principles, as well as the skills and knowledge required to succeed in these fields.

Key Facts

• UCAS Code: NN65
• Accreditation: The Business School is triple-accredited by AACSB, EQUIS, and AMBA.
• Applicant Visit Days: These take place in March each year.
• Marketing Society Awards: Students can win a three-month paid internship.

Program Structure

The program is structured over four years, with students taking a range of modules in human resource management and marketing. In the first year, students take introductory modules in business disciplines, including marketing and human resource management. In the second and third years, students take more specialized modules in human resource management and marketing, including work psychology, services and retail marketing, and marketing communications.

Human Resource Management Modules

• Year 1: Introduction to Tourism Studies and Managing People
• Year 2: Work Psychology, Work Psychology for Human Resource Management
• Year 3: Work, Employment & Society, Employment Relations
• Year 4: Advanced Organisational Behaviour, HRM & Employment Relations in Public Services, Perspective on Work & Employment, Human Resources in the Global Economy

Marketing Modules

• Year 1: Introduction to Marketing & Entrepreneurship
• Year 2: Understanding Consumers & Markets, Services & Retail Marketing
• Year 3: Marketing Communications in the Digital Age, Strategic Marketing in an International Context
• Year 4: Brand Management, Dissertation, and elective modules such as Social Marketing, Advances in Consumer Behaviour, and International Business Management

Learning and Teaching

Teaching is delivered through a combination of lectures, tutorials, seminars, and team-based projects. The Management Development Programme (MDP) is a core element of the program, providing students with the opportunity to develop their skills and knowledge in a practical and applied way.

Assessment

Assessment is based on a combination of exams, coursework, and presentations. Students are also required to complete a dissertation in their final year.

Entry Requirements

• Highers: Standard entry requirements: 1st sitting: AAAA/AAABB, 2nd sitting: AAAABB. Minimum entry requirements: 1st sitting: ABBB, 2nd sitting: AABBB.
• A Levels: ABB-BBB
• International Baccalaureate: 32-30
• HNC/HND: Relevant HNC/HND, A in Graded Units

Fees and Funding

• Scotland: £1,820
• England, Wales & Northern Ireland: £9,535
• International: £21,550
• University Preparation Programme: International students can find out more about the costs and payments of studying a university preparation programme at the University of Strathclyde International Study Centre.

Careers

Graduates who specialize in HRM find jobs in insurance, retail, manufacturing, recruitment consultancy, and general management. Graduates who specialize in marketing have excellent business awareness, can analyze and present information with good communication skills, and find jobs in drinks, finance, and service sectors with roles including brand manager, media executives, and retail buyers.