Program Overview

Program Overview

The University of Strathclyde offers a comprehensive program in Business Analysis and Technology & Marketing, designed to equip students with the skills and knowledge necessary for a successful career in this field.

Program Structure

The program is structured over four years, with the first year providing a broad-based curriculum that introduces students to a wide range of business disciplines. In the second year, students choose two subjects to continue studying, alongside further Management Development Programme (MDP) modules. The third year focuses on individualized experience in an organizational context, while the fourth year involves a major project for a client organization and classes covering subjects such as management science, electronic commerce, and business analytics.

Key Facts

• UCAS Code: GN25
• Accreditation: Strathclyde Business School is triple accredited (AACSB, EQUIS, AMBA)
• Study Abroad: Students in Year 3 have the opportunity to study overseas at a partner institution
• Marketing Society Awards Competition: Students can win a 3-month paid internship

Why This Course?

Business analysis applies advanced analytical methods to business problems to help managers make better decisions, while technology is at the heart of all modern business. The Department of Marketing at Strathclyde is recognized as one of the leading centers of marketing education and research in the UK.

Course Content

The course covers a wide range of topics, including:

• Introduction to Economics and Business Analysis & Technology
• Introduction to Marketing & Entrepreneurship
• Introduction to Tourism Studies and Managing People
• Introduction to Finance and Financial Analysis
• Management Development Programme 1
• Academic Skills

In subsequent years, students delve deeper into business analysis and technology, marketing, and management development, with opportunities for specialization and practical application.

Learning and Teaching

Teaching is over two semesters in blocks of 12 weeks, with classes taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions.

Assessment

The majority of classes involve a final unseen exam, supplemented by individual and/or group coursework. A range of assessment techniques are used, including business reports, case studies, essays, presentations, individual and group projects, learning journals, and peer assessments.

Entry Requirements

• Highers: AAAA/AAABB (1st sitting), AAAABB (2nd sitting)
• A Levels: ABB-BBB
• International Baccalaureate: 32-30
• HNC/HND: Relevant HNC/HND, A in Graded Units

Fees and Funding

• Scotland: £1,820
• England, Wales & Northern Ireland: £9,535
• Republic of Ireland: Same as England, Wales & Northern Ireland
• International: £21,550

Careers

Graduates from this program are highly sought after by top companies, with career paths including business consultant, business analyst, operations manager, and risk manager. The program's focus on problem-solving ability, numeracy, technology, business awareness, and teamwork makes its graduates highly attractive to employers.

Apply

Applications can be made through UCAS for UK applicants or directly to the University for international applicants. The University of Strathclyde offers a range of scholarships and funding opportunities to support students in their studies.