Program Overview

Digital PR for Enterprise - Module JM5003

Brief Description

This 6-week MicroCred on Digital PR for Enterprise is designed for business professionals interested in improving their company's online presence.

Overview

The value proposition of this course is to provide practical and comprehensive training on the latest digital PR strategies and techniques. Participants will learn how to effectively communicate their brand's message, build relationships, and navigate the complex digital landscape. Upon completion of the course, participants will have the skills and knowledge needed to successfully execute digital PR campaigns for their enterprise, leading to increased visibility, reputation, and growth.

Target Audience

Those who would benefit from this microcred include:

• Marketing and PR professionals looking to stay ahead of the curve in the digital age.
• Business owners and managers seeking to enhance their company's online reputation.
• Digital marketing specialists looking to expand their skillset into digital PR.
• Entrepreneurs looking to start their own business and create a strong online brand.
• Anyone looking to improve their knowledge and understanding of digital PR for the enterprise sector.
• Additionally, it may be beneficial to individuals seeking to switch careers e.g., journalists or individuals looking to advance their current careers or entrepreneurs who want to manage their own messaging and storytelling.

Programme Content

Learning Outcomes

On successful completion of this module learners will:

• Gain a comprehensive understanding of the key principles and strategies involved in digital PR, including target audience identification, media relations, content creation, and crisis management.
• Identify the various digital channels and tools available for PR and communication, including social media, email, websites, and blogs.
• Develop and create effective content for digital PR campaigns, including written content, visual content, and audio content.
• Monitor media coverage and analyse data to measure the impact of PR campaigns and make informed decisions.
• Develop an understanding of social media management, including platform selection, content creation, and community management.
• Recognise the need for a crisis management plan and how to prepare for and manage crisis situations in a digital PR context, including risk assessment, crisis communication planning, and media relations.
• Recognise industry best practices and current trends in digital PR, including ethical considerations and emerging technologies.

Assessment

There is no terminal exam. You will be assessed through continuous skill-based assignments.

Entry Requirements

Applicants should hold a primary degree (NFQ or other internationally recognised equivalents) at a 2.2 level, any degree is acceptable.

Fees

• EU: 800
• Non-EU: 800

Further Information

Further information on fees and payment of fees is available from the Student Fees Office. All fee related queries should be directed to the Student Fees Office.

Other Funding

Find further information on funding and scholarships.