Program Overview

Identifying Communication Strategies for Enterprise - Module JM5102

Brief Description

This 6-week microcred is designed to develop strategies towards landing company messages in traditional media.

Course Details

• Course Code(s): JM5102
• Available: Part-Time
• Intake: Spring, Autumn/Fall
• Duration: 6 Weeks
• Award: University Certificate of Study
• Qualification: NFQ Level 9 Minor Award
• Faculty: Arts, Humanities and Social Sciences
• Course Type: Professional/Flexible, Online

Overview

The value proposition of this MicroCred is to provide practical and comprehensive training on the latest communication strategies and techniques. Participants will learn to communicate their brand's message effectively and build relationships with key stakeholders in traditional media houses. Upon completing this short course, participants will have the skills and knowledge to successfully execute campaigns for their enterprise, leading to increased visibility, reputation, and growth.

Target Audience

Those who would benefit from this MicroCred include:

• Marketing and PR professionals looking to stay ahead of the curve in the digital age.
• Business owners and managers seeking to enhance their company's online reputation.
• Digital marketing specialists looking to expand their skillset into digital PR.
• Entrepreneurs looking to start their own business and create a strong online brand.
• Anyone looking to improve their knowledge and understanding of digital PR for the enterprise sector.
• Additionally, it may be beneficial to individuals seeking to switch careers, e.g., journalists, or individuals looking to advance their current careers, or entrepreneurs who want to manage their own messaging and storytelling.

Programme Content

Learning Outcomes

On successful completion, learners will:

• Identify and analyse the role and impact of traditional media in corporate communication strategies.
• Develop effective communication plans integrating traditional media into broader marketing and branding efforts.
• Understand and apply messaging, audience targeting, and measurement principles in traditional media campaigns.
• Evaluate the strengths and limitations of different traditional media channels (e.g., print, broadcast, outdoor) for specific communication objectives.
• Create compelling content for traditional media formats, such as press releases, speeches, and advertisements.
• Create an effective internal communications strategy and trust with employees, encouraging a two-way communication process to build trust and boost employee engagement.

Entry Requirements

Applicants should hold a primary degree (NFQ or other internationally recognised equivalents) at a 2.2 level; any degree is acceptable.

Fees

• EU: 800
• Non-EU: 800 Further information on fees and payment of fees is available from the Student Fees Office.

Other Funding

Find further information on funding and scholarships.