Communications and Digital Public Relations for Enterprise - Professional Diploma
Program Overview
This Professional Diploma in Communications and Digital PR for Enterprise equips professionals with the skills to develop effective communication and public relations strategies for businesses. Through a flexible online format, students gain expertise in digital PR, media literacy, and data communications, preparing them for careers in corporate communications, marketing, and digital media. The program emphasizes practical application, with students developing a media plan for a chosen company.
Program Outline
Degree Overview:
This Professional Diploma in Communications and Digital PR for Enterprise is designed to equip professionals with the knowledge and skills needed to thrive in today's rapidly changing digital communications and PR landscape. It will equip you with the skills to develop communication and public relations strategies for enterprise. You will learn how to strategically engage with legacy media, such as print, radio and television, and cost-effectively develop online and social media content and strategies. The program is aimed at (but not limited to) those working in the Small and Medium Enterprise sector, including already existing companies, start-ups, and social enterprise.
Outline:
Autumn Semester
- Digital PR for Enterprise (M)
- Future-Focused Professional Portfolio 1
- Introduction to Data Communications
Spring Semester
- Future-Focused Professional Portfolio 2
- Identifying Communications Strategies For Enterprise (M)
- Media Literacy
Assessment:
There are no terminal exams on this program. Plus, you'll have access to a community of like-minded professionals who are also committed to mastering the art of digital public relations.
Careers:
On completion of this NFQ Level 9 program, you will be equipped with the in-demand skills and knowledge to apply your learning in a variety of ways, such as:
- Developing effective communication strategies.
- Managing brand reputation.
- Effectively implementing digital marketing techniques.
- Creating and managing content.
- Measuring and evaluating communication outcomes. Overall, you will be well-prepared to apply your learning in a range of settings, including corporate communications, public relations, marketing, and digital media. You will have the know-how to contribute to organizations' success in various roles and functions.
Other:
- This part-time online program has been designed to help you build critical skills in data analysis and communication of the stories that can emerge in innovative and engaging ways.
- It will equip you with a strengthened skillset in media that addresses current identified skills deficits in industry.
- It will also prepare you for the fast-changing trends in the communications industry, such as a better understanding of first-party data, more effective use of artificial intelligence, machine learning, and social media insights into how audiences respond to messaging and content.
EU - €3,500 per annum Non EU - €4,750 per annum HCI Fees Subsidy - Candidates who satisfy the eligibility criteria can qualify for 50% funding subject to the availability of places.
Entry Requirements:
Applicants should hold a primary degree (NFQ or other internationally recognized equivalents) at a 2.2 level, any degree is acceptable. Applications are also invited from candidates who don’t have a primary degree but may satisfy the University’s policy on the Recognition of Prior Learning.
