Program Overview

Communications and Digital Public Relations for Enterprise - Professional Diploma

Course Overview

The Professional Diploma in Communications and Digital PR for Enterprise is a part-time online program designed to equip professionals with the knowledge and skills needed to thrive in today's rapidly changing digital communications and PR landscape. The program is aimed at those working in the Small and Medium Enterprise sector, including existing companies, start-ups, and social enterprises.

Programme Content

The program covers various aspects of communications and digital PR, including:

• Digital PR for Enterprise
• Future-Focused Professional Portfolio 1
• Introduction to Data Communications
• Future-Focused Professional Portfolio 2
• Identifying Communications Strategies For Enterprise
• Media Literacy

Each module includes asynchronous lectures, moderated e-tivities, and interactive tutorials. The program incorporates a problem-based learning approach, allowing students to apply their learning in real-world scenarios.

Entry Requirements

Applicants should hold a primary degree (NFQ or other internationally recognized equivalents) at a 2.2 level. Applications are also invited from candidates who don't have a primary degree but may satisfy the University's policy on the Recognition of Prior Learning.

Alternative Entry Route

In accordance with the University's policy on the Recognition of Prior Learning, candidates who do not meet the minimum entry criteria may be considered.

What to Include with Your Application

• Qualification transcripts and certificates
• A copy of your birth certificate or passport
• A copy of your CV
• English language competency certificate (if required)

Fees

EU - €3,500 per annum Non EU - €4,750 per annum

HCI Fees Subsidy - Candidates who satisfy the eligibility criteria can qualify for 50% funding subject to the availability of places.

Frequently Asked Questions

1. When does this programme start? The spring iteration of this programme starts in January. The autumn iteration of this programme starts in September.
2. How many hours per week? And what is the split between lecture and tutorial time? 3 hours and 15 minutes, which breaks down as:

• 1.5-hour contact time
• 3 x 15-minute asynchronous videos
• 1 hour task

3. What skills will you and your employer benefit from on completion of this programme?

• Industry-responsive skills
• Effective communication strategies
• Social media management
• Content production
• Crisis communication
• Reputation management

Assessment

There are no terminal exams on this programme. Assessment will be continuous, and students will be asked to prepare a media plan for their chosen company.

Programme Leader

Aoife Sheehan is a seasoned digital marketing PR professional and lecturer. With over 10 years of experience in the industry, Aoife brings a wealth of knowledge and expertise to the classroom.