Program Overview

Introduction to the University of Kent

The University of Kent is a prestigious institution located in the United Kingdom, offering a wide range of undergraduate and postgraduate programs. One of the programs offered by the University is the BSc (Hons) Business and Marketing degree.

Overview of the BSc (Hons) Business and Marketing Degree

The BSc (Hons) Business and Marketing degree is a three-year full-time or six-year part-time program that combines critical thinking with real-world practice. The program is designed to prepare students for a career in marketing, with practical experience, data-driven insight, and Chartered Institute of Marketing (CIM) accredited skills to solve real business challenges.

Key Information

• Start: September 2026
• Location: Canterbury
• Study mode: 3 years full-time, 6 years part-time
• Fees (per year): UK - £9,790, International - £20,700
• Typical offer: ABB / 112-128 UCAS points

Course Structure

The program is divided into three stages, each with its own set of compulsory and optional modules.

Stage 1

Compulsory modules include:

• Introduction to Management
• Financial Accounting for Decision Makers
• Business Skills for a Sustainable Tomorrow
• Economics for Business
• Introduction to Marketing
• Business Analysis Tools

Stage 2

Compulsory modules include:

• Marketing Strategy and Planning
• Digital Business and Marketing Strategies
• Consumer Behaviour
• Marketing Research and Analytics
• Brand Management

Optional modules may include:

• Enterprise and Entrepreneurship
• Thriving and Leading in Today's Dynamic Workplace
• Management Accounting for Decision Makers
• International Marketing
• Decision Analysis

Stage 3

Compulsory modules include:

• Digital and Social Media Analytics
• Marketing Communications, Advertising and Promotion

Optional modules may include:

• Business Strategy
• Cross-cultural Management
• Leading People in Organisations
• Behavioural Science in the Workplace
• People Operations: An Analytic Approach
• New Venture Creation
• Corporate Social Responsibility
• Services Marketing
• International Entrepreneurship
• KBS Challenge
• Research Project in Business

Entry Requirements

• Typical offer: 112-128 UCAS points
• A level: ABB
• BTEC: DDM
• IB: 128 tariff points
• GCSE: Mathematics grade 4/C and English grade 4/C
• English Language Requirements: Good level of English language, equivalent to B2 on CEFR

Fees and Funding

• Tuition fees for 2026 entry: UK - £9,790, International - £20,700
• Fees for year in industry: £1,905
• Fees for year abroad: £1,430
• The University offers generous financial support schemes to assist eligible undergraduate students during their studies.

Career Opportunities

Business and marketing graduates will find career opportunities in all industries around the world. Potential roles include:

• Marketing strategist
• Advertising manager
• Brand manager
• Digital marketing analyst
• Consumer insights consultant
• Sustainability marketing specialist
• Influencer marketing
• Social media manager

Why Study at Kent?

The University of Kent offers a flexible program that can be shaped to pursue specific interests and aspirations. The program is taught by academics with industry experience, and students have access to tailored careers support. The University is located near London, providing easy access to the vibrant business community. The focus on ethical and sustainable business is tied directly to the United Nation's Sustainable Development Goals.