Program Overview

Bachelor’s Degree in Tourism and Hospitality Management

Program Presentation

The Bachelor’s Degree in Tourism and Hospitality Management enables students to acquire the necessary skills to lead companies and boasts a special focus on sustainability and digital transformation. Students also have the possibility of doing internships or academic exchanges for up to one year abroad and earning a dual degree.

Key Information

• Years: 4 academic years
• Credits: 240 ECTS credits
• Start: September 2025
• Timetable: Monday to Friday: 9:00 am – 2:30 pm
• Language: 100% in English
• International Dual Degree: Kedge Business School (France)
• Degree: Official degree

Why Study the Bachelor’s Degree in Tourism and Hospitality Management at IQS?

• Possibility of doing the Dual Bachelor’s Degree in Tourism and Hospitality Management + Marketing.
• International exchanges with foreign universities.
• Internships with Spanish or foreign companies.
• Degree accredited by the AACSB.
• The international dimension of the degree gives students the opportunity to work and study abroad.
• Students can learn languages other than English, such as German or French.

Dual International Degree

• Bachelor in Management
  • Kedge Business School (France)
  • As a student of the Bachelor’s Degree in Tourism and Hospitality Management, students will be able to study abroad for a one-year exchange at the Kedge Business School and earn a dual degree.
  • Kedge Business School is accredited by the three most influential and renowned international accreditation bodies, holding the triple crown of recognition (AACSB, EQUIS, AMBA).

Objectives and Competences

• The Bachelor’s Degree in Tourism and Hospitality Management aims to prepare future managers in the tourism and hospitality industry.
• By studying tourism and hospitality management at IQS, students will combine learning competences to manage and lead companies in the tourism and hospitality sector and develop skills related to hospitality, essential for offering customers excellent service.
• The bachelor’s degree is structured along three main lines:
  • Academic rigour: the curriculum includes solid theoretical and hands-on education that will enable students to launch their career, prepared to take on new knowledge, and ready for the ever-changing demands of tourism and hospitality.
  • International dimension: this bachelor’s degree embraces the world and emphasizes studying foreign languages, exchanges with international universities, and networking with the global tourism and hospitality industry.
  • Career development: students will begin to launch their career on the very first day through close collaboration between the university and the business world.

Curriculum

• First Year:
  • Business Economics (6 ECTS)
  • Tourism Markets (4 ECTS)
  • Geography (6 ECTS)
  • Analysis and social action (3 ECTS)
  • Communication Skills (6 ECTS)
  • Marketing Fundamentals (6 ECTS)
  • Human Resources Management (4 ECTS)
  • Data Management Skills (3 ECTS)
  • Service Encounters in Tourism and Hospitality (4 ECTS)
  • Tourism Typologies (6 ECTS)
  • English (6 ECTS)
  • French or German (6 ECTS)
• Second Year:
  • Data Analysis in Tourism and Hospitality (3 ECTS)
  • Digital Marketing (4 ECTS)
  • Tourism Sectors (4 ECTS)
  • Interpersonal Communication (2 ECTS)
  • Economics (6 ECTS)
  • Personal and Professional Skills for Tourism and Hospitality Management (4 ECTS)
  • Tourism Law (6 ECTS)
  • Statistics (6 ECTS)
  • Tourism Anthropology and Sociology (4 ECTS)
  • Accounting (6 ECTS)
  • Electronic Distribution in Tourism & Hospitality (3 ECTS)
  • English (6 ECTS)
  • French or German (6 ECTS)
• Third Year:
  • Persuasive Communication (2 ECTS)
  • Events Management (3 ECTS)
  • Diversity Management (4 ECTS)
  • Financial Management in Tourism and Hospitality (6 ECTS)
  • Hotel and Restaurant Management (6 ECTS)
  • Operational Marketing in Tourism and Hospitality (3 ECTS)
  • Revenue Management (3 ECTS)
  • French or German (3 ECTS)
  • Academic Exchange (optional) (30 ECTS)
  • Professional Track (optional) (30 ECTS)
• Fourth Year:
  • Internship (30 ECTS)
  • Business Strategies in Tourism and Hospitality (6 ECTS)
  • Innovation and Entrepreneurship (6 ECTS)
  • Tourism Ethics and Corporate Social Responsibility (4 ECTS)
  • Destination Management (4 ECTS)
  • Final Degree Project (10 ECTS)

Exchange Programmes

• During the second semester of the third year in the IQS Bachelor’s Degree in Tourism and Hospitality Management, students have the opportunity to spend an academic semester at one of the foreign universities in the network of international partners.
• Students can study abroad both within the framework of the European ERASMUS programme and through bilateral agreements with various American and Asian universities.

Career Opportunities

• Hotels and other accommodation companies:
  • General Management
  • Marketing and Sales Management
  • Rooms Division Management
  • Public Relations and Customer Service
  • Food & Beverage Management
  • Revenue Management
  • Bookings Management
  • Front Office Management
  • Quality Management
• Organization of events, conferences, fairs, conventions, and incentive programmes:
  • Management of event companies or event departments (hotels, fairs, etc.)
  • Management of Convention Centres
  • Management of Destination Management Companies (DMCs)
  • Management of Professional Conference Organizers (PCOs)
• Tourism and hospitality sector intermediation and distribution:
  • Management of electronic distribution companies
  • Product manager
  • Digital marketing manager
  • Reservation centre manager
  • Tour operator or travel agency manager
  • Contracting manager
• Tourism consulting and training:
  • Hospitality consulting
  • Specialized consulting in a functional area (Marketing, Communications, etc.)
  • Consulting and training for tourism companies
• Businesses and product and activity creation related to the various types of tourism:
  • Design of collaborative, cultural, culinary, adventure, religious, spa, ecological, wine, and rural tourism offers
• Transport and logistics:
  • Employment with airlines
  • Cruise ships
  • Railway companies
• Complementary tourist service companies:
  • Management of museums
  • Theme and leisure parks
  • Ski resorts
  • Spas
  • Golf courses
• Destination planning and promotion:
  • Destination promotion management
  • Managing Tourism Offices
  • Employment with public entities
  • Head of Engagement
  • Head of Public Relations
  • Managing Tourism Initiative Centres
• Dining Services:
  • Head of Operations
  • Sales Management
  • Food & Beverage Management
  • Establishment Management
  • Head of Banquets and Conventions
• Entrepreneurship:
  • Creating and managing startups

Professional Internships

• Internships in tourism are of vital importance.
• In a highly competitive market, graduates need to be able to maximise their chances of developing a successful professional career.
• Enhancing the employability of students is a priority for IQS, which is why students will undertake a period of external internships lasting between 4 and 6 months as compulsory training in national and international companies in the tourism sector.

Leadership Team

• Daniela Mónica Freund de Klumbis, PhD
  • Department of Tourism and Hospitality Management
• Flavio Vasconcellos Comim, PhD
  • Dean of the IQS School of Management and Department of Ethics and Christian Thought

Faculty

• Albert Fornells Herrera, PhD
  • Department of Mathematics and Data Analytics
• Daniela Mónica Freund de Klumbis, PhD
  • Department of Tourism and Hospitality Management
• Gilda Hernández Maskivker, PhD
  • Department of Tourism and Hospitality Management
• Itziar Ramírez García, PhD
  • Department of Tourism and Hospitality Management
• Jordi Sales Zaguirre, PhD
  • Department of Tourism and Hospitality Management
• Jorge Peralta Ramos
  • Department of Tourism and Hospitality Management
• Ricard Santomà Vicens, PhD
  • Office of International Relations
• Tadashi Hirai, PhD
  • Department of Economics and Finance

Quality and Accreditations

• IQS is an institution accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the first international accreditation organisation for studies in the areas of business and accounting.
• IQS School of Management’s Bachelor’s, Master’s and Doctoral programmes enjoy such accreditation and international recognition.