Program Overview

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Bachelor’s Degree in Marketing

Programme Overview

Aimed at marketing and digital communications, this bachelor’s degree will make you an in-demand professional for today’s leading companies. You will learn to navigate global markets and be prepared to take on managerial tasks in the new careers of the digital economy. As part of this degree, you can study abroad for a year at a foreign university and earn a Dual International Degree.

Key Information

• Years: 4 academic years
• Credits: 240 ECTS credits
• Start: September 2025
• Timetable: Monday to Friday 8:30 am to 2:00 pm (1st and 2nd years) 3:00 pm to 8:00 pm (3rd and 4th years)
• Language: 100% in English or progressively from Spanish to English
• Degree: Official degree
• Dual International Degree: Earn an official dual international degree from a university in the UK, Sweden, France, or Germany

Why Study the Bachelor’s Degree in Marketing at IQS?

• You can earn a dual international degree in the United Kingdom, Sweden, France, or Germany
• Two teaching tracks (100% in English or progressive from Spanish to English)
• In-company internships both nationally and internationally
• Neuro & Digital Marketing Lab where students will improve their digital and analytical skills

International Experience

Dual International Degrees

• Bachelor in Business and Marketing
• B.S with a Major in Business Administration
• International Bachelor in Management
• Bachelor in International Business

Neuro & Digital Marketing Lab

The Neuro & Digital Marketing Lab at IQS is an innovative physical space, equipped with advanced digital marketing software and state-of-the-art neuromarketing tools, that facilitates consumer behaviour research in order to develop products and services tailored to consumer needs.

Objectives and Competences

Objectives

• Aimed at marketing and digital communication, this bachelor’s degree will make you an in-demand professional for today’s leading companies.
• With a solid international component, you’ll learn to navigate global markets and be prepared to take on managerial tasks in the new careers of the digital economy.
• You will be able to study abroad for a year at a foreign university and earn a dual international degree in marketing.

Competences

• A marketing professional is an individual who specializes in analysing the market and consumer behaviour to propose products and services that meet the needs of the selected target audience.
• They also aim to position these products and services and establish pricing, distribution, and communication policies, where digital communication and brand management play a key role.

Skills to be Acquired

• Understand the concepts of companies, the role they play in the market economy, and their organizational behaviour.
• Research and analyse markets and consumer behaviour to detect business opportunities.
• Be able to design and establish marketing and communications strategies that enable the launch or consolidation of a company’s presence abroad.
• Devise new products and services based on the characteristics of a company and market demands.
• Create and develop commercial brands in online and offline environments.
• Efficiently communicate the characteristics that define and distinguish a product from the competition.
• Design marketing and digital marketing campaigns that include social media strategies, positioning, and online visibility.
• Create functional web pages that respond to the objectives and needs of the market.
• Manage virtual communities as well as an organization’s social networks and media.
• Analyse data on consumer activity in the digital environment to implement improvements in a company’s marketing and communications plan.
• Understand Internet positioning strategies to select the most efficient digital strategies (SEM, SEO) for a company.
• Cross-disciplinary skills including: ethical commitment, analysis and synthesis, critical thinking, oral and written communication, creativity and innovation, globalization, and industrial and technological preparation.

Curriculum

First Year

• Marketing Principles
• Business Economics
• Communication Skills
• Information and Communications Technology
• Human Resources and Organisational Behaviour
• Data Analysis
• Accounting
• Social Ethics
• Sales Management
• Innovation and Entrepreneurship
• Advertising and Public Relations

Second Year

• Global Economic Environment
• Legal International Environment
• Pricing and Sales Promotion
• Foreign Language
• Consumer Behavior
• Finance
• Customer Relationship Management
• Market Research
• International Marketing
• Business Ethics and Sustainability
• Distribution Strategy and Channel Management

Third Year

• Strategic Marketing
• Principles of Digital Marketing
• Virtual Communities
• Applied Quantitative Market Research
• Data Visualization
• Marketing B2B
• Strategic Digital Communication
• Digital Analytics
• Neuromarketing
• AI Applied to Marketing

Fourth Year

• Sustainable Marketing
• Services Marketing
• New Electronic Marketing Devices
• Strategic Management
• Cross Cultural Management
• Graphic Design
• Introduction to Web Design
• Final Degree Project
• In-company Internship

Dual International Degree

The Bachelor’s Degree in Marketing offers students the possibility of spending a full year abroad at a European university in the EHEA and earning a dual degree in addition to having the possibility of taking subjects in German or French.

Career Opportunities

• Marketing Director
• Sales Director
• Communications Director
• Market Research Specialist
• Brand/Product Manager
• Marketing Analyst
• SEO/SEM Analyst

In-Company Internship

As part of the Bachelor’s Degree in Marketing curriculum, all students conduct in-company internships within the sector equivalent to 18 credit hours. Students can also take advantage of doing in-company internships abroad.

Admissions Process

• Online pre-registration
• Admissions test
• Admission confirmation
• Pre-enrolment
• Enrolment

Scholarships and Financial Aid

IQS offers three different types of scholarships for undergraduate students. To apply for a scholarship, students must have pre-registered and have been admitted to one of our bachelor’s degree programmes. Apply for the scholarship that best suits your needs based on your situation and circumstances. Discounts are also available to students from a large family or who have a sibling studying at IQS.

Quality and Accreditations

IQS is accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the leading international accreditation entity for studies in the areas of business and accounting. The Bachelor’s, Master’s, and Doctoral studies at the IQS School of Management hold this accreditation and international recognition.

Contact

• Via Augusta, 390
• 08017 Barcelona, España

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