Master’s Degree in International Marketing in a Digital Environment

Program Overview

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Master’s Degree in International Marketing in a Digital Environment

Program Presentation

The Master’s Degree in International Marketing in a Digital Environment is a one-year program that offers a wide selection of courses combining theory and hands-on work. The program is designed to provide students with in-depth knowledge of international marketing in a digital environment, from international marketing strategy to digital marketing.

Curriculum

The curriculum of the Master’s Degree in International Marketing in a Digital Environment includes the following courses:

International Marketing Management

• International Marketing Strategy (6 credits)
• International Marketing Management Simulation (6 credits)
• International Brand Management (3 credits)
• International Product Development (3 credits)
• Global Retail Management (3 credits – elective)

Marketing Research & Business Intelligence

• Advanced Market Research (6 credits)
• Marketing Data Intelligence (3 credits)
• Quantitative Methods (6 credits – elective)*
• Qualitative Methods (6 credits – elective)*
• Neuromarketing (3 credits – elective)

*Only for students who wish to apply to a PhD program.

Digital Marketing

• Digital Marketing Strategies (3 credits)
• Social Media Management (3 credits)
• Mobile Marketing Applications (3 credits)
• Digital Marketing Communications (3 credits)
• Business Analytics (3 credits – elective)
• E-Commerce (3 credits – elective)

Master Thesis & Internships

• Master Thesis (15 credits)
• In-company internship (6 credits – elective)

Key Information

• Years: 1 academic year
• Credits: 60 + 9 ECTS Credits
• Start: October 2025
• Timetable: Monday to Friday, 3:00 pm to 8:00 pm
• Language: English
• Degree: Official degree

Objectives and Competences

The main objective of the Dual Master’s Degree in International Marketing in a Digital Environment / International Marketing & Sales Management is to specialize in three areas:

• International Marketing
• Digital Marketing
• Sales Management

Completing the Dual Master’s Degree in International Marketing in a Digital Environment / International Marketing & Sales Management will help you acquire the following skills related to digital and international marketing:

• Develop strategic thinking to enter new markets.
• Make well-informed decisions depending on the changes that occur in the environment and the opportunities that arise in the market.
• Apply the principles of international brand building and management.
• Create products aimed at international markets.
• Optimize the quality and content of a company’s social networks, websites, and virtual communities.
• Develop strategies and campaigns on mobile and social media applications.
• Plan in online and offline channels.
• Develop efficient digital marketing strategies.
• Understand the sales process in an international B2B context.
• Organize and coordinate international sales management teams.

Career Opportunities

The Dual Master’s Degree in International Marketing in a Digital Environment / International Marketing & Sales Management features two tracks:

• A professional track for students who want to gain knowledge to work as marketing professionals in companies that do business in international markets, or for entrepreneurs who want to start their own business project.
• A research track for students who wish to do their doctoral thesis and want to pursue a doctoral degree from the IQS School of Management doctoral program.

Once you have completed your marketing studies and are a graduate of the Dual Master’s Degree in International Marketing in a Digital Environment / International Marketing & Sales Management, the IQS School of Management makes the Career Services office available to you. This service will support you in your professional development and in finding job opportunities through our extensive network of companies that collaborate with the IQS Job Exchange.

Admissions Process

• Online pre-registration
• Admission confirmation
• Pre-enrolment
• Enrolment
• Supplementary Training

Scholarships and Financial Aid

IQS offers scholarships and financial aid to students who wish to study a master’s degree at IQS and who have completed their undergraduate studies at another university. We also provide scholarships for academic excellence, financial need, and international students.

Accreditation

IQS is accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the leading international accreditation entity for studies in the areas of business and accounting. The Bachelor’s, Master’s, and Doctoral studies at the IQS School of Management hold this accreditation and international recognition.

VSMA Report and Statements

Validated Memorandum Degree review reports produced by AQU Catalunya Monitoring Report Indicators from previous Years

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Program Outline

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Master's Degree in International Marketing in a Digital Environment: Detailed Extraction

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Degree Overview:

The Master's Degree in International Marketing in a Digital Environment is a one-year program offered by IQS School of Management. It is designed to provide students with specialized training in international marketing, digital marketing, and sales management, combining academic rigor with practical application. The program aims to equip students with the necessary skills to launch their professional careers in the world of marketing within international companies.

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Objectives:

The program's main objective is to specialize students in three areas:

• International Marketing: This includes developing strategic thinking for entering new markets, making informed decisions based on environmental changes and market opportunities, applying principles of international brand building and management, and creating products aimed at international markets.
• Digital Marketing: This involves optimizing the quality and content of a company's social networks, websites, and virtual communities, developing strategies and campaigns on mobile and social media applications, planning in online and offline channels, and developing efficient digital marketing strategies.

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Outline:

The program is structured around 69 ECTS credits, leading to the Official Master's Degree in International Marketing in a Digital Environment and the URL-specific Master's Degree in International Marketing & Sales Management issued by IQS–Ramon Llull University. The program is divided into four main modules:

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1. International Marketing Management:

• International Marketing Strategy (6 credits): This module covers the development and implementation of international marketing strategies, including market analysis, segmentation, targeting, and positioning.
• International Marketing Management Simulation (6 credits): This module provides students with hands-on experience in applying international marketing principles through simulations and case studies.
• International Brand Management (3 credits): This module focuses on the development and management of international brands, including brand equity, brand positioning, and brand communication.
• Global Retail Management (3 credits – elective): This elective module provides an overview of the global retail industry, including retail strategy, merchandising, and store operations.

Marketing Research & Business Intelligence:

• Advanced Market Research (6 credits): This module covers advanced market research techniques, including data collection, analysis, and interpretation.
• Quantitative Methods (6 credits – elective) : This elective module provides a foundation in quantitative research methods, including statistical analysis and data modeling.
• Qualitative Methods (6 credits – elective) : This elective module provides a foundation in qualitative research methods, including focus groups, interviews, and observation.
• Neuromarketing (3 credits – elective): This elective module explores the use of neuroscience to understand consumer behavior and develop more effective marketing strategies.

Digital Marketing:

• Digital Marketing Strategies (3 credits): This module covers the development and implementation of digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), and social media marketing.
• Social Media Management (3 credits): This module focuses on the management of social media platforms, including content creation, community building, and social media advertising.
• Mobile Marketing Applications (3 credits): This module explores the use of mobile devices for marketing, including mobile apps, SMS marketing, and location-based marketing.
• Digital Marketing Communications (3 credits): This module covers the principles of digital marketing communication, including email marketing, content marketing, and influencer marketing.
• Advanced Digital Analytics (3 credits): This module provides students with advanced skills in digital analytics, including web analytics, social media analytics, and marketing attribution.
• E-Commerce (3 credits – elective): This elective module explores the principles of e-commerce, including website design, online payment systems, and customer relationship management (CRM).

Master Thesis & Internships:

• Master Thesis (15 credits): This module requires students to conduct independent research and write a thesis on a topic related to international marketing in a digital environment.
• In-company internship (6 credits – elective): This elective module provides students with the opportunity to gain practical experience in a real-world marketing setting.

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Assessment:

The program's assessment methods include:

• Assignments: Students are required to complete various assignments, such as case studies, presentations, and reports, to demonstrate their ability to apply their knowledge to real-world situations.
• Master Thesis: The master thesis is a major component of the program and requires students to conduct independent research and write a comprehensive thesis on a chosen topic.
• Internship: Students who choose to complete an internship will be assessed based on their performance and contributions to the organization.

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Teaching:

The program employs a variety of teaching methods, including:

• Lectures: Lectures are used to introduce key concepts and theories.
• Case Studies: Case studies are used to provide students with real-world examples of marketing challenges and solutions.
• Group Work: Group work is used to encourage collaboration and teamwork.
• Presentations: Students are required to give presentations to demonstrate their understanding of the material and their ability to communicate effectively.

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Faculty:

The program's faculty is comprised of experienced professionals from Spain and abroad, with expertise in international marketing, digital marketing, and sales management.

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Careers:

Upon completion of the program, graduates are well-prepared for a variety of careers in international marketing, including:

• Marketing Director
• Communications Director
• Brand/Product Manager
• Key Account Manager
• Commercial/Sales Director
• Marketing Researcher
• Marketing Analyst
• Digital Marketing Specialist
• Communication and Advertising Specialist

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Other:

• Neuro & Digital Marketing Lab: IQS offers a Neuro & Digital Marketing Lab, an innovative space equipped with advanced digital marketing software and neuromarketing tools.
This lab enables consumer behavior research and helps students develop their digital and analytical skills.
• Career Services: The IQS School of Management provides Career Services to support graduates in their professional development and job search through its network of companies.