Business Analytics MSc

Program Overview

The University of Exeter's MSc Business Analytics program empowers students with data analytics skills to solve business challenges. Through specialized modules and a real-world Business Project, graduates gain expertise in various career paths, including business consulting, data analysis, and operations optimization. The program combines research-led teaching with practical experience, preparing students for diverse roles where data-driven decision-making is paramount.

Program Outline

The program aims to enhance employability skills throughout its duration, culminating in a Business Project module where students apply real data to address a real organizational problem. The program offers specialized skills in various career paths through modules in Marketing Analytics, Strategic & HR Analytics, Operations Analytics, and Environmental Analytics. Students also have the option to participate in the QTEM program, which includes an internship and a semester abroad.

Outline:

The program is delivered over three terms, with the taught components taking place in the first two terms and the Business Project completed in the third term. The program runs from September to September.

Modules:

The program comprises modules totaling 180 credits.

• Marketing Analytics: This module focuses on the application of data and analytics to marketing problems, covering topics such as customer segmentation, marketing mix modeling, and digital marketing analytics.
• Strategic & HR Analytics: This module explores the use of data and analytics to inform strategic decision-making in human resource management, including topics such as talent acquisition, performance management, and employee engagement.
• Operations Analytics: This module delves into the application of data and analytics to optimize operational processes, covering topics such as supply chain management, inventory control, and quality management.
• Environmental Analytics: This module examines the use of data and analytics to address environmental challenges, including topics such as sustainability reporting, carbon footprint analysis, and environmental risk assessment.
• Business Project: This module provides students with the opportunity to apply their knowledge and skills to a real-world business problem.
Students work in teams to collect, analyze, and interpret data, and develop recommendations for a client organization.

Assessment:

The assessment methods for the program may vary depending on the specific module. However, common assessment methods include:

• Assignments: Assignments, such as essays, reports, and case studies, allow students to demonstrate their ability to apply their knowledge to real-world scenarios.
• Presentations: Presentations provide students with the opportunity to communicate their findings and recommendations to an audience.
• Business Project: The Business Project is assessed based on the quality of the research, analysis, and recommendations presented in the final report.

Teaching:

The program is taught by internationally respected academics who are at the forefront of their research. The teaching approach combines research-led teaching with practical experiences such as field trips and project work, allowing students to apply their learning to real-world scenarios.

Careers:

Upon graduation, students are well-prepared for a diverse range of roles in various sectors, including:

• Business Consultant: Providing strategic advice and solutions to organizations based on data analysis.
• Data Consultant: Specializing in data analysis and interpretation, helping organizations make informed decisions.
• Business Analyst: Analyzing business processes and identifying areas for improvement, often using data and analytics.
• Supply Chain Analyst: Optimizing supply chain operations through data analysis and forecasting.
• Marketing Analyst: Analyzing market trends and customer behavior to inform marketing strategies.
• HR Analyst: Using data and analytics to improve human resource management practices.
• Business Manager: Leading and managing business operations, often leveraging data and analytics to make informed decisions.
The program's focus on developing analytical skills makes graduates well-suited for roles in consulting, tech, finance, and other sectors where data-driven decision-making is crucial.

Other:

The University of Exeter Business School provides a range of support to help students develop skills attractive to employers. This includes career services, networking opportunities, and workshops on topics such as resume writing and interview skills. The program also offers the opportunity to participate in the QTEM program, which provides students with an additional semester of study at a prestigious academic partner, an internship, and participation in the QTEM Data Challenge. The University of Exeter Business School is triple accredited by AMBA, AACSB, and EQUIS, signifying its commitment to high-quality education and research.

• UK fees per year:
£17,800 full-time
• International fees per year:
£29,500 full-time